Google Launches Certified Publishing Partner Program For AdSense, DoubleClick

Google just announced the launch of its new Certified Publishing Partner program for AdSense and DoubleClick. Partners in the program are considered (by Google) experts at account management services including full-service ad operations, implementation and testing; mobile, web app and…

Google Gives AdSense App A Refresh

Google announced a new update for its AdSense app for iOS and Android. It utilizes material design (of course) and comes with some new features. These include new metrics for view impressions, impression RPM, and CTR of ads. There is…

Google Analytics Gets Some New Features

Google announced the addition of a new publisher reporting section to Google Analytics. This replaces AdSense Reports, and is actually called “Publisher Reporting”. “Users with existing AdSense reports will see them move into this new section, and be joined by…

AdSense Gets New User Consent Policy

Google announced the implementation of a new user consent policy for AdSense as the result of demands from the European Union. The policy makes publishers who have site visitors from the EU ask permission for using their data. Here’s the…

Google Says It’s Increasing AdSense Payment Transparency

Google announced on Monday that it is increasing the transparency of AdSense payments in that it will start letting you see invalid activity deductions that cause differences in estimated and finalized earnings. The company says this is in response to…

How AdSense Publishers Should Use Google’s New ‘Matched Content’ Tool

Google announced the launch of a new (and free) content recommendation tool for AdSense publishers called Matched Content. It simply shows more of your content to your users similar to other available content recommendation tools. It generates “contextually relevant and…

Google Revamps AdSense Performance Reports

Google is giving AdSense publishers a new dashboard for performance reporting, where they can quickly get a better grasp on insights into how much they’re earning, and what is impacting that for better or worse. Here’s what it looks like:…

Google Adds Surveys To Ad Muting

Back in 2012, Google launched the “mute this ad” [x] icon for AdSense ads, enabling users to have more control over the ads they see. This appears in the corner of display ads on the Google Display Network. When a…

Another Publisher Goes After Google For Unpaid AdSense Earnings

There’s been a lot of this going around lately. Publishers are getting banned from Google AdSense after Google tells them they’re in violation of their rules. This happens after the publisher accrues a sizable amount of earnings and readies for…

Google Simplifies Analytics, AdSense Account Linking

Google announced that it has made it easier to link your Google Analytics account to your AdSense account. The process now requires fewer steps. Additionally, you can now link the AdSense account to multiple Analytics accounts. Google says linking the…