Google Revamps AdSense Performance Reports

Chris CrumBusiness

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Google is giving AdSense publishers a new dashboard for performance reporting, where they can quickly get a better grasp on insights into how much they're earning, and what is impacting that for better or worse.

Here's what it looks like:

You can find this under the performance tab. According to Google, it gives you more control and flexibility, and lets you better understand earnings and performance through easier analysis, simpler metrics, and flexible reporting.

Publishers can add, change, or remove dimensions with a redesigned dimension selector. The metric families have also been redesigned to group related metrics and separate different ways of making money from ads. The Clicks metric family, for example, includes metrics that relate to the CPC bid type.

Filters can be configured any way you want them, and you can now apply multiple filters to reports. You can now filter the Ad Sizes report by both the country and platform dimension, for example.

Google says in a blog post:

To give you a centralized view of your account’s performance, we’ve also built a new reporting dashboard. With the new reporting dashboard, you can:

Access your top performance metrics: Switch easily between three key performance metrics: Estimated earnings, pageviews, and page RPM.

Understand what’s driving your key metrics: Analyze your top performance metrics by five different dimensions: Time, top platforms, top countries, top channels, and top sites.

Perform detailed analysis: View more detail for any report in the dashboard by clicking on “View report.”

For now, the new dashboard is opt-in. You can upgrade from here or from the Performance reports tab itself.

Images via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.