AdSense Gets New Optimization Tab

Chris CrumBusiness, EnterpriseWebPro

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Google announced the launch of a new optimization tab in the AdSense interface, which appears at the top next to the performance reports tab.

The tab shows tailored tips for your site. Google calls it a "one-top shop" for all the resources that could help you increase revenue and user engagement.

More specifically, the tab lets you see new opportunities and features that could help you increase your income. It also lets you run A/B tests and check the results so you can make better decisions.

"To create a great optimization experience for you, we’re planning to add more features to the new Optimization tab, including new experiment features and a host of new opportunities," says Google software engineer Ben Birt. "We hope that this new tab will help you explore more opportunities for your site and continue to turn your passion into profit."

The tab is in beta and only available to a limited group of publishers for the time being, but it will roll out to all publishers over the coming weeks. You can simply check your account to see if it appears.

Images via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.