Elon Musk Says Cybertruck Remains Popular Despite Looming Production Shutdown

Elon Musk has taken to X to dispute claims that the Cybertruck is not popular, despite previously announcing production would wind down next year.
Tesla Cybertruck
Elon Musk Says Cybertruck Remains Popular Despite Looming Production Shutdown

Elon Musk has taken to X to dispute claims that the Cybertruck is not popular, despite previously announcing production would wind down next year.

Musk posted to X on November 6 that Tesla planned on winding down Cybertruck production around the middle of 2027 to make room for Cybercab production. Needless to say, many took this as evidence that the Cybertruck is not very popular, a not unreasonable conclusion given that it is easily Tesla’s most maligned vehicle.

Despite the critics, Musk is working to set the record straight.

The Cybertruck order rate far exceeds our production rate. We will try to make as many as possible before shutting down the line in about 8 months, but will have to return deposits for a lot of people.

This is not a case of Cybertruck being unprofitable, as has been misreported by legacy media, but rather that the opportunity cost of the complexity of Cybertruck is vastly outweighed by the value of incremental Cybercab production.

— Elon Musk (@elonmusk), November 9, 2026

If the Cybertruck really is as popular as Musk implies, it may bode well for a future revival of production once Cybercab production can meet demand.

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