EcommerceMarketing

“Fiverr is the everything store for digital services,” says Fiverr CEO Micha Kaufman. “The way people usually find freelancers is they post on Facebook ask...

Younger Consumers Want To Connect Emotionally with Brands, Says PVH CEO

“Especially today, younger consumers want to connect emotionally with brands,” says Manny Chirico, CEO of apparel company PVH, which owns many lifestyle br...

Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO

Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substanti...

Digitizing Unilever is One of My Top Priorities, Says CEO

“Digitizing Unilever is one of my top priorities,” says Unilever’s new CEO Alan Jope. “How we digitize marketing...

5 Ways to Promote Your Brand with IGTV

These days, brands that want to be competitive in their niche will first have to accept two indisputable truths—most people prefer videos over every other type of content and consu...

Read Your Customer’s Digital Body Language, Boost Sales!

It's no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost profit margins. In fact, one recent study showed that persuasive perso...

How to Use Reddit to Get More Traffic to Your Website and Boost Your Sales

If you aren't familiar with Reddit, your first visit to the website...

SAP CEO: It’s All About the Customer Experience

SAP CEO Bill McDermott, in a wide-ranging...

Kynetic CEO Michael Rubin: We Owe All of Our Success to Amazon

Kynetic CEO Michael Rubin says that they owe all of their success to Amazon. “I owe all of our success to Amazon because we are such a big believer...

ThirdLove Leveraging Data and Tech to Successfully Compete With Victoria’s Secret

How does a startup compete with a huge brand like Victoria's Secret which by some accounts has nearly a 50 percent market share? By being different...

Voice Commerce: Is It Living Up to Its Early Hype?

A growing number of people around the world are using the voice search feature in their smartphones and smart speakers to find information, confirm...

4 Snapchat Marketing Tips to Help You Rise Above Your Competition

Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could. That's becaus...

How Mattel Optimizes Marketing on Walmart.com

Mattel is one of the largest distributors and brands sold on Walmart.com. Meredith Wollman manages the customer...

eBay’s Stock Takes Massive Tumble, Company Axes 300 Employees

This is not a good week for eBay. The company's stocks took a massive tumble a day after revealing that it was slashing about 300 jobs in the Bay Ar...

Amazon and Google are Starting to Look More and More Alike

The eCommerce landscape is in constant flux, with Amazon becoming more like a search-ads platform aside from being an eCommerce venture while Google...

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