How to Use Email Segmentation to Drive Conversions

Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying…

Adobe CEO: “Adobe Has Really Been on a Tear”

Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. Adobe acquired commerce cloud platform Magento for $1.68 billion and then acquired Marketo for $4.75 billion.

5 Ways to Instantly Improve Your Product Description Page for Better Conversions

Despite its importance, a lot of store owners don’t pay enough attention to their product page. Most are happy to just put up a photo and a brief description.

Microsoft, Mastercard Teamup Enables Small Businesses to Trade Globally

Mastercard and Microsoft recently announced their latest collaboration—the Mastercard Track. The program is described as a distinct trade platform that can be used worldwide.

CEO’s of Adobe, Microsoft, SAP Announce the Launch of the Open Data Initiative

CEO’s of Adobe, Microsoft, SAP announced the launch of the Open Data Initiative, a new data repository in the cloud dedicated to facilitating collaboration across the global research community.

How SnackNation’s Predictive Analytic Engine Fuels Their Success

SnackNation may be focusing on snack delivery now but it’s really building a consumer insights and consumer products delivery platform that can plug in anything.

4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be.

Brex Raises $57 Million to Launch New Credit Card for Startups

American fintech company Brex has just launched a new corporate credit card designed specifically to…

Microsoft Pay Streamlines Online Payment in Outlook

Microsoft is integrating its digital wallet service into Outlook, as announced during Build 2018 on…

GDPR Takes Effect in May, Is Your Business Ready?

A major change is on the business horizon. The General Data Protection Regulation (GDPR) will…