Twitter Just Made Periscope Better For Marketing

Chris CrumBusiness

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Twitter just added functionality to its Periscope livestreaming service that could make it more effective for business and marketing scenarios. Now, users don't have to be on their mobile devices to watch streams that have concluded.

Before, you had to be using the iOS or Android app to view a livestream, but now if you click on a link from Twitter on your desktop, for example, you should be able to easily view the video with no problem.

Like before, the videos only stay up for 24 hours, but by making them viewable on the web, they're being opened up to a much bigger potential audience. This could prove even more beneficial if and when Google expands its real time tweet feature, which it recently enabled on mobile, to the desktop.

Periscope recently became available to a lot more people when Twitter launched the Android app, so the chances for more people to watch these videos are rapidly growing.

Earlier this week, we looked at some advice Twitter is giving businesses and marketers for using Periscope to promote their brands, events, and offers.

“Brands can forge a more personal relationship with consumers by using Periscope to give them real-time access to moments that matter, from big announcements to fashion shows to sponsored events,” says Ross Hoffman, Twitter’s Head of Brand Strategy.

Though much of our internet use is increasingly taking place on mobile, there is still a great deal of importance left when it comes to the desktop, so this is a significant move for Twitter's new service. Instagram recognizes this as well, and recently made improvements to its web interface. For B2B businesses, the web means reaching people who sit at their desks all week, so that's something to consider now with your Periscope efforts.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.