Amazon Launches New B2B Marketplace Amazon Business

Chris CrumeCommerce & Retail

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Amazon announced a new B2B marketplace called Amazon Business, which features unique benefits tailored specifically to businesses. In fact, you even need a business license to use it, according to The Wall Street Journal.

Amazon Business includes search and browsing features geared toward businesses as well as business-only pricing, including quantity discounts from select manufacturers and sellers. Businesses can also get free two-day shipping on orders of $49 or more.

Business shoppers will be able to view multiple offers on a single product page for price comparisons. The product pages include studio-quality photography, dimensions, CAD drawings, and manufacturer how-tos.

“We’ve heard from business customers that they love the convenience of shopping online, and want an experience at work that is similar to how they shop at home,” said Prentis Wilson, Vice President of Amazon Business. “Amazon Business delivers a new and expanded marketplace that brings the selection, convenience and value of Amazon to business customers, manufacturers and sellers with the additional selection, features and back-end integration businesses need to save time and money.”

"We’re consistently listening to feedback from customers so we can innovate, deliver more value and set a new standard for B2B e-commerce with Amazon Business," said Wilson. "We think this is an experience that businesses will love and a great opportunity for manufacturers and sellers to reach registered business customers. It’s only the beginning for this new marketplace – we will continue to build out features in areas like product support, payments, shipping and pricing."

You can create a single or multi-user business account, and invite additional users to join the account. You'll be able to define groups of users to share payment methods and shipping addresses. You can also create approval workflows to manage spending controls and integrate third-party procurement solutions.

You can make tax-exempt purchases to assist with reporting and account reconciliation. You can also place orders and finance purchases using a Pay-in-Full Credit Line or a Revolving Credit Line.

Amazon Business has its own customer support service as well.

If you want to start an account, you can just go to If you want to sell your products through the new marketplace, you can sign up for that here.

According to The Wall Street Journal, Amazon is phasing out Amazon Supply next month.

Image via Amazon

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.