Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”
Salesforce CEO Marc Benioff says that Salesforce is now entering the fourth stage of computing, the pursuit of Single Source of Truth. The official name is Customer 360 Truth and it is a new set of capabilities that allow companies to connect, authenticate and govern customer data and identity across Salesforce.
OnePlus is reporting the second breach of customer data in as many years. A member…
The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.
“Our partnership with Walmart is a huge validation that commercialization and scalability of autonomous vehicles will happen in the B2B short or logistic space,” says Gatik AI CEO Guatam Narang. “Our autonomous vehicles will be moving goods for Walmart from one of their dock stores to their neighborhood markets in Bentonville, Arkansas.”