B2BeCommerce

Text Conversations Build Customer Relationships, Says Twilio CEO
“We are starting to see companies where not only can they text you but you can text them,” says Twilio CEO Jeff Lawson. “That’s the nature of a conversatio...
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How To Keep Your Remote Employees Feeling Connected
Video meetings, persistent team chat, and consistent in-person connections are all important for keeping a connected feeling with remote employees, says Li...
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Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control
“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,...
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Salesforce CEO: Incredible Wave, Global Phenomenon of Digital Transformation
Cloud adoption is just in the very early days says Salesforce co-CEO Keith Block. He says that over the last few years we’ve been in a perfect storm...
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SAP: Imagine if We Can Work Together and Make Inclusion a Fact
SAP Chief Strategy Officer Deepak Krishnamurthy said at the Web Summit in Lisbon, Portugal, “Imagine if we can work together and make inclusion a fa...
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How to Use Email Segmentation to Drive Conversions
Email is still a very powerful marketing tool. Contrary to proclamations that it's a dying or dead channel, email is still more relevant and effecti...
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Adobe CEO: “Adobe Has Really Been on a Tear”
Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. In...
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5 Ways to Instantly Improve Your Product Description Page for Better Conversions
A visitor that arrives at your product description page is only a few clicks away from making a purchase. But whether they leave your site or buy yo...
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Microsoft, Mastercard Teamup Enables Small Businesses to Trade Globally
Mastercard and Microsoft recently announced their latest collaboration—the Mastercard Track. The program is described as a distinct trade platform t...
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How SnackNation’s Predictive Analytic Engine Fuels Their Success
Recently, SnackNation secured $12 million in Series B...
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4 Inbound Marketing Tactics to Use for Your B2B Company
According to a new study by the Pew Research Cent...
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Brex Raises $57 Million to Launch New Credit Card for Startups
American fintech company Brex has just launched a new corporate credit card designed specifically to assist startups....
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Microsoft Pay Streamlines Online Payment in Outlook
Microsoft is integrating its digital wallet service into Outlook, as...
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GDPR Takes Effect in May, Is Your Business Ready?
A major change is on the business horizon. The General Data Protection Regulation (GDPR) will be in effect on May 25, 2018, bringing with it major c...
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