Last week, we looked at Ahalogy’s recently released 2015 Pinterest Media Consumption Study,which includes a ton of interesting stats about how people are using it. It literally runs through the who, what, when, where, and why. They polled over 1,000 people and determined that 82% are female and 18% are mail, but that men on Pinterest have increased 4% since 2014, for example.

The company has also released an infographic (via SocialMediaToday) showcasing a number of helpful findings that can help marketers shape their own Pinterest strategies.

You might want to take a look at the profiles of those top ten brands people want to follow and get an idea of the kinds of things that are working for them.

If you’re a B2B company, read this.

Image via Ahalogy