CMOTrends

Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when the...

7 Pinterest Marketing Tools You Should Be Using in 2018

Every year, millions of new websites are launched, and they're directly or indirectly competing for the same visitors you are. That makes driving tr...

Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know

The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even...

Machine Learning and It’s Impact on Search

The terms machine learning (ML) and artificial intelligence (AI) have been cropping up more often when it comes to organic and paid search. Now a re...

Adobe Tapping Experience to Empower Enterprise Marketers

With the inspirational mantra "Make Experience Your Business" and the goal of reshaping digital marketing for enterprises, Adobe announced the launch of their re-invented marketin...

Pinterest Grows to 150 Million Users, Up 50 Million in Last Year

Pinterest continues to grow in popularity, having gone from 100 Million monthly users in September 2015 to 150 million today. Pinterest is also losing its status as a platform that...

Data is Marketing Gold

“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said marketing pioneer John Wanama...

Virtual Reality to Change Marketing

Virtual Reality is in its infancy but will very shortly have a major impact on everyone, especially marketers. Every major tech company is focused on Virtual Reality and because of...

Survey Finds 1/3 of Companies Not Satisfied with Digital Employees

Accenture has a new report out called Organizing for Digital Success, which is based on the survey of over 200 digital executives in the U.S. at companies with revenue of $1 billio...

Twitter On How To Monetize Your Mobile App

Last month, Twitter announced the launch of a new “playbook” for app developers. It includes what Twitter describes as a series of how-to guides that walk developers through the pr...

Paid Search Growth Slows to a Crawl

Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014 to Q4 2015 from over 400 billion digital ad impressions from Google, Facebook, Bing/Yahoo, Ba...

Will These Make Twitter Marketing More Effective?

Twitter recently introduced a new ad format that encourages users to tweet about brands and increase brand mentions and discussion throughout the Twitterverse for those who use it....

Twitter Has New Ads That Encourage Users To Tweet About Brands

Twitter announced a new ad format called Conversational Ads that encourage users to tweet about the brands that use them. According to the company, advertisers will be able to use...

Adobe Digital Index: Facebook Continues To Grow More Quickly Than Google On Display CTRs

Adobe Digital Index released its latest Digital Advertising Report finding that Facebook's click-through-rates continue to grow more quickly than Google's display CTRs. Faceboo...

LinkedIn Releases New Handbook for Marketers

LinkedIn has a new eBook out looking at the most in-demand marketing jobs based on research by LinkedIn itself and HubSpot. They looked at LinkedIn recruiting data and LinkedIn mem...

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