CMOTrends

B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignorin...
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What are the Top Consumer Loyalty Apps?
Now, more than ever, brands exist in a time where technology and digital services...
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How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says...
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Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of...
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How AI and Marketing are Changing the Industry
Marketing has undergone significant changes in recent years due to technologica...
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Google Brings ‘Retail Search’ to Cloud Customers
Google is expanding its cloud services, bringing Retail Search to its clients in an effort to help them provide the best experience to their own customers....
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Digital Shopping Is Shaping Up To Become The New In-Store Retail Experience
Despite stubbornly high inflation and aggressive interest rates biting into consumers’ disposable income, as prices remain elevated, new data suggests that...
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Ecommerce, Search, Social… and Conversational Space?
"When I look at the conversational space I think it's going to have as much impact as ecommerce or search or social," says LivePerson CEO Rob Locascio. "Th...
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Panera CEO: Ecommerce Pivot Sparks Dramatic Growth
"Close to 60 percent of our sales are coming from e-commerce," says Panera CEO Niren Chaudhary. "By focusing on servicing customers through our off-premise...
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How To Increase Sales and Traffic With eCommerce Mobile App Development
There is no doubt that the popularity of online shopping keeps increasing year by year. Customers prefer to use their PCs or smartphones for making purchas...
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LinkedIn Users Will Be Able to Use AI to Help Create Their Profiles
If you've ever struggled to find the right words to describe your career on LinkedIn, the platform is deploying AI to help....
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How To Leverage AI To Optimize Your Email Marketing Strategy
Email has taken communication to newer heights as it is one of the most widely used methods for digital communication. It is estimated that there will be m...
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LinkedIn Users Will Be Able to Use AI to Help Create Their Profiles
If you've ever struggled to find the right words to describe your career on LinkedIn, the platform is deploying AI to help....
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Delta CMO: All 85,000 Employees Are Brand Ambassadors
“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes. “All 85,000 mem...
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AI Helps Drive Bing Across the 100M Daily User Threshold
Bing has hit an important milestone, thanks to an AI-driven boost, now boasting 100 million Daily Active Users....
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