Adam Justis, Adobe Experience Cloud | Adobe Imagine 2019
Without AI, Real-Time Personalization Would Not Be Possible

“How do we shorten the space between a signal that we get, say in behavioral…

We Want To Make It Easier For People To Go From Inspiration To Purchase, Says Pinterest CEO
We Want To Make It Easier For People To Go From Inspiration To Purchase, Says Pinterest CEO

“I don’t know about social commerce overall but I definitely know that our users often want to buy the things they find on Pinterest,” said Pinterest CEO Ben Silbermann while discussing going public on the NYSE. “We just want to make it easier for them to go from that inspiration all the way to reality, which in this case would be a purchase.”

We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO
We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO

“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant growth and make money off our logistics. If you’re selling consumers, you’re selling growth, and you can charge a lot for that.”

Hulu May Implement New Binge Watching Ad Format
Hulu May Implement New Binge Watching Ad Format

Peter Naylor, SVP Advertising Sales at Hulu, says that they are “exploring new ad experiences for binge watchers.” Naylor indicated to AdAge that Hulu may introduce a binge ad product to advertisers at the upcoming NewFronts.

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO
It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”

Walmart is the Roman Empire of Retail
Walmart is the Roman Empire of Retail

Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG Insights. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon.

Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control
Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control

“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience.

Cross-Media Campaign Execution is a Pain Point for Media Companies
Cross-Media Campaign Execution is a Pain Point for Media Companies

“The biggest pain point for media companies today with regards to cross-media campaigns is the execution,” says Susie Hedrick who is SVP of North America Sales at WideOrbit. “The more complex the sale, the more complex the buy, the harder it gets.”

OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy.