SocialMediaNews

Marketing is about achieving goals, and that goes for social media marketing as well. In fact, you might say it's about "micro goals". At least that's what Jennifer Ev...

Social Media

It’s easy to imagine that social media will be around forever; Facebook and its 500 million users are hard to ignore. On the other hand, everyone’s also watched s...

Social Media’s Relevancy Debated At PubCon

It's easy to imagine that social media will be around forever; Facebook and its 500 million users are hard to ignore. On the other hand, everyone's also watched sites like Friends...

Is Talking Bad About the Boss on Facebook Grounds for Termination?

If the U.S. Army isn't that strict about what...

Army Chief of Strategic Communications Talks Soldier Social Media Limitations

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Forrester CEO Expresses Misgivings About Mark Zuckerberg

George Colony, who founded Forrester Research about 17 years ago and continues to act as its CEO, knows a thing or two about both the tech industry and leadership. Unfortunately f...

100,000 Heartbeats For Women Social Media Campaign

Did you know that heart disease is the leading cause of death for American women? To be honest, I didn’t know that either, until we started working on a collaboration betw...

News Corp. On MySpace: “Current Losses Are Not Acceptable”

To be clear: we don't mean to spread rumors or alarm anyone. But MySpace employees might want to consider setting aside some extra money and updating their LinkedIn profil...

Official British Monarchy Page Launches On Facebook

Facebook is far past the point where it's an "ooh, look at that" moment every time an important person joins the site. Another celebrity here or there hardly mat...

Is This the Web Browser Experience People Want?

Today, nearly everybody in the tech community is talking about a new web browser called RockMelt, just introduced over the weekend. The browse...

Good, Creative Marketing Creates Tension and Takes Risks

Good, creative marketing can be simplified into "four E's": engage, educate, excite, and evangelize. That's how former Kodak Chief...

Facebook Makes Green Push

The Information Technology Industry Council (ITI) said today that Facebook has joined the Digital Energy Solutions Campaign (DESC) in an effort to develop energy efficient...

Considering Check-In App Strategies for Business

It's been an interesting day for location-based services. Facebook of course...

North Face and National Park Foundation Launch Facebook Deals Campaign

The North Face and the National Park Foundation, the official charity of national parks in the U.S., said today they are participating in the launch of Facebook Deals....

Don’t Just Jump on the Social Media “Brand” Wagon

At ad:tech, Cheryl Stallworth, CEO North America of Firefly, talked about a social media study the firm conducted in which...

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