Myspace and Facebook announced an integration today that pretty much confirms Myspace is a place for entertainment content more than it is a social network. Myspace users will be able to use Facebook Connect to bring Facebook info, specifically info about entertainment that they "like", into Myspace. The integration is called Myspace Mashup with Facebook. Essentially, it’s just like any other Facebook Connect/like button integration, but is geared towards Myspace’s content library.
We sat in on a conference call in which this was announced by Myspace CEO Mike Jones and Dan Rose VP of Partnerships and Platform Marketing at Facebook. "Myspace is very committed to this new strategy of social entertainment," said Jones. "We feel that this is a complimentary offering to Facebook and other social platforms."
"This is a great example of Myspace’s new direction, which is very focused on entertainment, and obviously Facebook’s very focused on building a social platform," said Rose.
The implementation allows Myspace users to crate personalized streams highlighting entertainment that they like, and updates with specific entities that they like. So, if you "like" Tron on Facebook for example, using Myspace, you can also get Tron Myspace content updates.
Myspace | Myspace Video
"We’re impressed with what Myspace has done," he said.
Just to clarify, this is not really a special partnership between the two companies. It’s just a standard implementation like ten thousand other sites (according to Rose) have done. "There is no financial component to this relationship," Jones confirmed.
In fact, Rose flat out said that there’s "nothing different about this implementation".
Jones did mention that Myspace’s existing Facebook sync offering (announced in August) has a million users.
It’s time to stop comparing Myspace to Facebook and start comparing more to sites like MTV.com and that kind of thing.
This may ultimately prove to be the best strategy Myspace can go with right now. Facebook isn’t known for inspiring less engagement and driving less traffic to content.