Advertising & Marketing

Google Wins Trademark Infringement Case
The European Court of Justice has ruled in Google's favor with regards to a case Louis Vuitton brought against the search giant.  According to the ECJ, Google did not viola...
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Google Testing Hotel Pricing In Maps
Google is experimenting with a new feature in Google Maps that allows a small portion of users to view specific prices for selected hotel listings. By searching f...
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Google Introduces Uncensored Results In China
Google's followed through on its promise to promote free speech in China, as Chinese citizens who attempt to conduct searches on Google.cn today will not encounter censored resu...
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Use Social Network Services To Send Gift Cards
If you are like me and you spend quite a bit of time hanging out on social networks and...
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ChaCha Introduces Q & A Social Platform
Online answers service ChaCha has launched ChaCha.me, a social platform that includes answers directly from individuals and businesses. ChaCha.me allows anyone wh...
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Brands On Facebook And Twitter Favored By Consumers
People who are Facebook fans and Twitter followers of a brand are more likely to buy the brand's product or recommend it to a friend, according to a new study by Chadwick Martin...
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Marketing Like Bing: The Farmville Example
There are many ways to market your business through Facebook. Some are obvious, and others not so much. One thing you can pretty much count on is that there are incredible masse...
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Nielsen: Time Spent On Social Networks Up ~60% YOY
Facebook, MySpace, Twitter, LinkedIn, and other such sites are - in general, anyway - doing quite well on a global basis, according to new stats from Nielsen.  Nielsen reve...
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Yahoo’s Chief Technologist Starts New Gig
It may sound painfully dumb to point out that Yahoo's technology is important to the company, but there you have it.  Unfortunately for the organization, that connection al...
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OneRiot Launches Real-Time Ads Based On Trending Topics
Real-time search engine OneRiot has launched RiotWise Trending Ad Units, which automatically refresh based on what's trending on the social web. Previously, OneR...
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Facebook Users Favor Online News Sites
Internet users who click on links posted on Facebook that lead to news and media websites are more loyal to those portals than those coming from Google News, according to new da...
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Detailed Look at Reasons People Visit Various Social Sites
As with traditional media, it’s different strokes for different folks on social media sites.  And knowing your audience’s needs and preferences is just as valid...
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Twitter Responsible For Very Little Visits To News and Media
The latest post from Hitwise discusses where users travel after leaving T...
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Rumor Schedules Google China Exit For April 10th
Google may end its search operations in China very soon, according to a new report.  A local employee supposedly told a Chinese newspaper that Google will announce its plan...
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Report: Google-Backed Cable Almost Complete
An undersea cable that Google helped finance is almost finished, according to a new report.  Indeed, the completion of the Unity fiber optic cable, which will connect the U...
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