EnterpriseMarketingNews

5 Ways Smart Marketers Repurpose Their Content
Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being...
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Adobe CEO: “Adobe Has Really Been on a Tear”
Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. In...
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Hopper CEO Says that their Travel App Predicts Future Prices via Big Data and AI
Hopper, an AI-driven prediction travel app that competes with Priceline and Expedia, is somewhat under the radar but actually has been around for over 3 years and has over 30 milli...
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Facebook Group Vs. Facebook Page: Which is Better for Marketing Your Brand?
For some time now, social media has been a popular way for marketers and brands to get more exposure and grow their customer base. Among the many so...
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Foursquare CEO: Facebook and Google Are Not Your Friends and Are After Domination
Foursquare CEO Jeff Glueck said in an interview that "Facebook and Google are not your friends, they're unreliable partners and are after domination...
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Search Marketers Should Reframe Around Precision Marketing
If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the seco...
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AT&T Launches Xandr, Enabling Individualized Targeted Television Ad Sales
AT&T launched a new advertising company called Xandr last week led by CEO Brian Lesser. “Xandr is a name that draws inspiration from AT&T’s rich history, including its foun...
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Twitter Ad Chief: We’ve Never Been More Clear About What is Our Superpower
Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when the...
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How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized
Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way. Joseph Godsey, Head o...
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Should You Trust Influencers to Promote Your Brand? Consider These Problems First
Influencer marketing is drawing more and more suspicion from brands and advertisers alike. There is a growing concern in some business sectors that...
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Amazon Emerges as a Major Player in Digital Advertising
"Amazon" and "ads" are two words that are not usually associated with each other. However, that will soon change as Amazon appears set to become the...
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Clorox: Digital is About Changing the Way We Do Business
When you think of Clorox you probably think about bleach and consumer products. However, from a business operations and marketing perspective, you might be surprised to discover th...
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Adobe Creating an Industry Around Digital Engagement and Customer Experience Management
Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create...
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Denny’s Says That Google Ads Are Bringing Customers to the Table
The Google Ads Team recently provided an interesting profile on how Denny's focused their marketing on digital in order to reach people as the...
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