The CEO of Walmart Doug McMillion says that the company has a lot of work going on to change the company. He says that the company is becoming more digital and is changing how they work from within to get faster, more nimble, and adapt to what’s happening in retail.
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News and trends in the world of digital marketing for agency insiders.
Groupon CEO: New Plan ‘Moving Us Away From Email Deals’
Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for consumers to find great deals and information and a utility for merchants to use every day to grow their businesses, according to Groupon CEO Rich Williams.
5 User-Generated Content Campaigns Your Brand Can Learn From
These days, shoppers are less impressed with celebrities and gurus telling them what to buy…
Bringing Digital-Like Concepts to TV Will Not Cause Digital-Like Growth
Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by itself cause digital-like growth. He says that growth would only come if TV could appeal to new kinds of advertisers.
4 Fast-Rising Digital Marketing Trends Leading Into 2019
Digital marketing is now firmly embedded in our day-to-day lives; we start our day with…
How to Use Email Segmentation to Drive Conversions
Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying…
Apple Search Advertising: Their Next Multi-Billion Dollar Business?
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple’s advertising business will be worth billions 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within the App Store.
You Don’t Have to Buy Google Ads to Create a Big Company
Self-made marketing phenomena Neil Patel says that there is an alternative to buying Google Ads to grow your company. The answer he says is creating a free leader product or service that drive customers to your site for you to later upsell.
Analyst Says that Google Already Dominates the Media Business
When does Google dominate the media business? “They already do,” says Brian Wieser, senior research analyst at Pivotal Research. “The reality is from a time consumption perspective, from an ad spending perspective, there’s nothing like Google.”
5 Ways Smart Marketers Repurpose Their Content
Coming up with new, high-quality content on a regular basis can be a struggle for…