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“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is ar...

B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignorin...

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of...

Google Experiment Is Adding Favicons to Ads

Online ads may be on the verge changing significantly, with Google testing favicons within ads. Favico...

The Challenges of Brand Search and PPC

Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have...

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, V...

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

"What the pandemic and the current health situation has done is that it has created yet another inflection point for everything being digital," says Adobe...

Digital Agency Growth: Navigating Growth for the Future

The pandemic hit small businesses very hard, as studies show that over 95% of small businesses were affected. Nearly 60% had to lay off a substantial numbe...

Microsoft Advertising Adds Target Impression Share Automated Bids

Microsoft has released its August product updates, including Target Impression Share automated bidding. Manually managing a search campaign can...

Is TikTok Replacing Google?

Digital marketing entrepreneur Eric Siu, asks an interesting...

Oracle Turns to AI to Automate Digital Marketing With Fusion Marketing

In an industry first, Oracle is using artificial intelligence (AI) to help automate digital marketing....

Tim Cook: ‘We’re Not Against Digital Advertising’

Tim Cook has set the record straight that Apple is not against digital advertising, it simply wants to give consumers more control. Apple is at...

We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO

“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That's what our primary product is. We're not a logist...

How to Go From Freelancer to Agency Marketing Professional

The freelance life can be great for skilled marketers in SEO, web design, or copywriting. The truth is that so many freelancers don’t want to go into the o...

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