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Amazon has dethroned Google in product searches with over 54 percent of all product searches now happening on Amazon instead of Google. What this means is that brands must make Ama...

How Do You Measure the Success of a Content-Driven Marketing Strategy?

Content marketing is reshaping ecommerce for companies large and small. That's because marketing is about trust first and foremost and marketers are realizing that quality content...

SEO 2018 is All About Branded Search Queries

SEO pioneer and Moz co-founder Rand Fishkin was recently...

The Future of Google and SEO is AI

The future of Google and of SEO is...

Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience

Luxury online retailer Farfetch, where product prices start at around a thousand dollars, had a breakout IPO on Thursday, raising $885 milli...

You Can’t Find A 24-Year-Old On Facebook Today

"You‌ ‌can't‌ ‌find‌ ‌a‌ ‌24-year-old‌ ‌on‌ ‌Facebook‌ ‌today," says social media marketing expert Gary Vaynerchuk. ‌"Every‌ ‌one‌ ‌of‌ ‌them‌ ‌was‌ ‌on‌ ‌...

COVID-19 Continues to Reshape Advertising

The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising....

Stitch Fix CEO Says Localization and Brand Marketing are Key

Stitch Fix founder and CEO Katrina Lake says that "we are still early in the journey but have learned a lot in the last couple of years on the marke...

Sony Invents Virtual Reality Display Visible To the Naked Eye

Using spatial reality to combine the virtual and physical world, Sony's new...

Why You Should Be Using UGC in Your Facebook Ads

In a struggle to display authenticity without resorting to obvious pandering, while still hitting ROI targets, some brands find Facebook Ads diffic...

Businesses Being Reimagined In A World That Is Now Entirely Digital

“There's a real recognition that digitization and transformation a...

How Marketers Can Have a Great Voice in the C-Suite

Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs. Unilever CMO Keith Weed said, "I...

Taboola – Outbrain Merger Falls Apart

It was a merger that started out nearly a year ago as a perfect idea and was even approved by the U.S. government. In the end, it turned into a perfect sto...

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