At the Adobe Summit, the premier conference for digital marketing and customer experience professionals, CEO Shantanu Narayen sat down for an exclusive interview with CNBC to discuss Adobe’s latest innovations, market projections, and the transformative potential of artificial intelligence (AI) within enterprise workflows.

During the interview, Narayen unveiled Adobe’s revised total adjustable market figure for the overall business, now estimated at $293 billion. This represents a significant increase from the previously projected $205 billion for 2024, indicating a robust growth trajectory for Adobe’s diverse portfolio of products and services.

Narayen emphasized that the growth outlook encompasses all facets of Adobe’s business, including its Document Cloud, Creative Cloud, and Experience Cloud offerings. He underscored AI’s pivotal role in driving this growth, citing its ability to attract new customers, deliver added value, and optimize monetization opportunities.

“The momentum behind AI-powered initiatives is palpable across all segments of our business,” remarked Narayen. “Whether it’s enhancing document workflows, empowering creatives, or personalizing customer experiences, AI is a game-changer with immense potential.”

One of the highlights of the Summit was Adobe’s demonstration of AI at scale within the enterprise workflow. Narayen showcased how AI-driven tools enable companies to streamline content creation, customization, and deployment across diverse digital platforms and markets.

“AI offers unprecedented capabilities for marketers and agencies to conceive, create, and deploy campaigns at scale,” explained Narayen. “By leveraging AI-generated assets and personalized content variations, businesses can amplify their reach and engagement with target audiences.”

However, Narayen acknowledged that the rise of AI-driven automation presents opportunities and challenges for creative professionals and agencies. While AI streamlines content production and deployment, it also necessitates a shift in skill sets and operational paradigms.

“The convergence of art and science is reshaping the creative landscape,” noted Narayen. “Creative professionals and agencies stand to benefit from AI’s capabilities to translate vision into reality. Yet, there’s a need for upskilling and adaptation to harness AI’s full potential.”

As investors seek clarity on Adobe’s monetization strategy for AI innovations, Narayen outlined a phased approach focusing on innovation, monetization methods, and market expectations. He emphasized articulating value propositions and aligning pricing models with AI-enabled services and solutions.

“While it’s early days in the monetization journey, we’re committed to unlocking AI’s full value for our customers,” stated Narayen. “Our phased approach encompasses innovation, monetization, and market education to ensure sustainable growth and value creation.”

In conclusion, Narayen reiterated Adobe’s unwavering commitment to innovation, customer success, and market leadership in the era of AI-driven digital transformation. With AI poised to revolutionize enterprise workflows and customer experiences, Adobe remains at the forefront of driving innovation and shaping the future of digital creativity and commerce.

“We see AI as a catalyst for unprecedented growth and innovation,” affirmed Narayen. “Our mission is to empower businesses and creatives to unlock their full potential in the digital age, and AI is instrumental in realizing that vision.”