Over Half Of Retailers Struggle To Identify Most Valuable Customers Despite Data

Yes Lifecycle Marketing has a new study out finding that half of retailers are struggling…

Facebook Updates Marketing Resource Blueprint

Earlier this year, Facebook launched Blueprint, an education program that trains agencies, partners, and marketers…

Important Email Marketing Findings To Consider Ahead of the Holidays

Email continues to be one of the best ways to reach consumers, and thankfully, many…

Marketing Tools Get Instagram Ads API Integration

In June, Instagram announced it would make advertising available through an Ads API and Facebook…

Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already…

Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Return Path recently released an email marketing study suggesting that the frequency that generates maximum…

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency SalesBrain looking at how people’s…

Google Analytics Remarketing Lists Extended To Search Ads

Google said on Thursday that it will now let advertisers use audiences (formerly known as…

Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase…

New Google Feature Means Businesses Need Apps For Search Marketing

The world of search engine marketing is ever-changing, and it’s no secret that mobile continues…