Survey Looks At Time Spent By Marketers on Email, Data Collection

Chris Crum

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Hubspot recently put out some results of a survey it conducted in an attempt to get an idea of how much time marketers spend on the following tasks: building/maintaining marketing lists; monitoring/responding/analyzing social media; creating/sending email; building landing pages; and collecting/organizing/analyzing marketing data.

The survey found that the average marketer spends roughly 16 hours per week on "routine tasks" or about a third of their time completing repetitive tasks. They spend 3.48 hours a week sending email and 3.55 hours a week collecting, organizing, and analyzing marketing data from different sources.

Landing pages, social media, and list management all get less time spent:

Sam Balter, who conducted the survey, estimates that by reducing the amount of time spent on such tasks from a third of work hours to a fourth of work hours, marketers could save about 250 hours a year.

"Imagine what you could do with 250 additional hours," Balter writes. "Whether that's a website redesign, a new AdWords strategy, hosting an event, or just getting some R&R, a small reduction in time spent on a routine task can have a huge impact on your performance."

"Every marketer is different. The demands of the job, the technology available, and the size of the team all have a huge impact on how you can save time," Balter adds. "But if you focus on simplifying, delegating, or even removing some routine tasks from your day-to-day, it's very possible to work a little smarter."

Balter advises marketers to identify the most important metrics, invest in reporting software, and "get less creative". By that, he means utilizing successful templates, text, subject lines, etc.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.