CMOTrends

How Do You Measure the Success of a Content-Driven Marketing Strategy?
Content marketing is reshaping ecommerce for companies large and small. That's because marketing is about trust first and foremost and marketers are realizing that quality content...
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Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel
If you avoid these seven online marketing mistakes and you follow these tips you...
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How To Leverage AI To Optimize Your Email Marketing Strategy
Email has taken communication to newer heights as it is one of the most widely used methods for digital communication. It is estimated that there will be m...
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SEO 2018 is All About Branded Search Queries
SEO pioneer and Moz co-founder Rand Fishkin was recently...
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How Digital Marketing is Changing
It’s no secret that marketing has changed considerably in recent years. All types of businesses —&nbsp...
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5-Step Guide to Successfully Reviewing Your Marketing Plans
A marketing review is a crucial step to take when having a business in order to ensure that your marketing strategy,...
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Ecommerce Nearing $1 Trillion
"We're forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion," says John Copeland, Vice President of Marke...
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Panera CEO: Ecommerce Pivot Sparks Dramatic Growth
"Close to 60 percent of our sales are coming from e-commerce," says Panera CEO Niren Chaudhary. "By focusing on servicing customers through our off-premise...
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Target CEO Says Digital Performance Up 50%
"Our digital performance was up...
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Disney Accelerating Pivot To DTC-First Business Model
During yesterday's earnings call Disney CEO Bob Chapek said it has accelerated the comp...
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Bill Gates: Over 50% Of Business Travel To Go Away Permanently
Microsoft co-founder Bill Gates says that over 50% of business travel and 30% of time in the office will never come back even after pandemic restri...
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Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience
Luxury online retailer Farfetch, where product prices start at around a thousand dollars, had a breakout IPO on Thursday, raising $885 milli...
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Are Big Physical Tech Conferences Dead?
One of the many huge ramifications from pandemic lockdowns has been the advent of large physical conferences converted to virtual conferences. This has bee...
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You Can’t Find A 24-Year-Old On Facebook Today
"You‌ ‌can't‌ ‌find‌ ‌a‌ ‌24-year-old‌ ‌on‌ ‌Facebook‌ ‌today," says social media marketing expert Gary Vaynerchuk. ‌"Every‌ ‌one‌ ‌of‌ ‌them‌ ‌was‌ ‌on‌ ‌...
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COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising....
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