CMOTrends

Microsoft co-founder Bill Gates says that over 50% of business travel and 30% of time in the office will never come back even after pandemic restri...

Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience

Luxury online retailer Farfetch, where product prices start at around a thousand dollars, had a breakout IPO on Thursday, raising $885 milli...

Are Big Physical Tech Conferences Dead?

One of the many huge ramifications from pandemic lockdowns has been the advent of large physical conferences converted to virtual conferences. This has bee...

You Can’t Find A 24-Year-Old On Facebook Today

"You‌ ‌can't‌ ‌find‌ ‌a‌ ‌24-year-old‌ ‌on‌ ‌Facebook‌ ‌today," says social media marketing expert Gary Vaynerchuk. ‌"Every‌ ‌one‌ ‌of‌ ‌them‌ ‌was‌ ‌on‌ ‌...

COVID-19 Continues to Reshape Advertising

The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising....

Salesforce Beware: Microsoft, Adobe and C3.ai Reinvent CRM

Microsoft, Adobe and C3.ai have joined forces to use artificial intelligence (AI) to reinvent customer relationship management (CRM)....

Sony Invents Virtual Reality Display Visible To the Naked Eye

Using spatial reality to combine the virtual and physical world, Sony's new...

Why You Should Be Using UGC in Your Facebook Ads

In a struggle to display authenticity without resorting to obvious pandering, while still hitting ROI targets, some brands find Facebook Ads diffic...

Disney: Less Theaters, More DTC

"We've benefited from a tremendous relationship with theatrical exhibition for many years," says Disney CEO Bob Chapek. "However, there are a lot of consum...

IBM: Barriers To Digital Transformation Have Broken Down

"The barriers have broken down now in digital transformation because of people working from home and the need to adopt faster," says Brenda Harvey, General...

Salesforce CEO: We Are In A New Digital World

"We are in a new digital world―in an ALL digital world," says Salesforce CEO Marc Benioff. "The past is gone and it's not coming back. We are not in the fu...

Businesses Being Reimagined In A World That Is Now Entirely Digital

“There's a real recognition that digitization and transformation a...

How Marketers Can Have a Great Voice in the C-Suite

Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs. Unilever CMO Keith Weed said, "I...

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