The founding trainer of fitness startup Rumble Boxing says that we don’t consider ourselves cool but people are telling us we are cool. Of course, it doesn’t hurt that Sylvester Stallone and Justin Bieber are early investors. Rumble, which launched in January 2017, is growing fast by making group fitness an experience where people are encouraged to take pictures and share Instagram Moments with their friends.

The Rumble business model is very unique and creative, taking the fitness experience to a new level and making it so cool that it has become a viral sensation everywhere it launches.

Andy Stern, Rumble Boxing Director of Talent, recently discussed the Rumble experience with legendary business guru Jon Taffer on Fox Business:

We’ve Made Group Fitness Fun

We’ve made it fun. In the group fitness world you have spin, you have a lot of running, we wanted to bring boxing to the masses and we wanted to have fun doing it. We’ve got 60 individuals in a room, loud music, projectors on the wall so it’s easy to follow. We wanted to take away the guesswork. We do five runs on the bag, five runs on the floor with dumbbells and strength, and it’s a blast. It’s so much fun.

Rumble Launching in Trendy Locations First

We are doing very well. We launched our first one in January 2017, so we are coming up on two years. We launched the second one in NoHo, the third one in West Hollywood, Los Angeles, and then came back to New York for a five story Upper East Side and then we just launched in the Financial District in San Francisco. During the hardest week of the year we had 600 paid customers day one.

Rumble Customers Improve Physically and Mentally

The biggest surprise to me is the people themself. It is not just a boxing world, it’s not just a professional athlete world. People want to feel good, they want to learn a skill. It’s also a little bit of a therapy session. As much as it is exciting for me to train athletes and celebrities I love seeing the average customer come back day in and day out and honestly not just improve them physically but mentally.

Sylvester Stallone and Justin Bieber – Early Investors

We’ve got some great names as investors. Sylvester Stallone and Justin Bieber are the first two that really fell in love with the concept. They’ve helped us really take this business to the next level. Equinox is our largest investor as well. They helped us with early growth and it is really just getting started for us which is really exciting.

Rumble Boxing Bringing the “Cool” Factor to Fitness

It’s an experience. People want to go out and do things, especially clients bringing in clients. They don’t want to go out to dinner and spend $400 on steaks and drinks. Instead they bring them to Rumble. They work out together, they get a great sweat, have a great time, and listen to great music.

They take pictures and share them on social media. It’s really just this fun experience. Young millennials are spending good money, $32 to $36 a 45 minute class. We are giving them a good workout but we’re also giving them a fun experience and that’s really the big part of it all.

They want to come and take pictures with our Instagram Moments, they want to tell their friends, they want to buy the swag. It’s become a thing. We don’t consider Rumble Boxing cool, but the people are telling us we are cool. We are loving every moment of it. We love the people coming and taking photos, sharing them, and working out with us.