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Amazon.com has introduced "Kindle for PC," a free software application that allows PC users to access Kindle content on their computers.

Users will be able to buy e-books from Amazon without having to own its Kindle e-reader. Previously users had to buy a Kindle or an iPhone or iPod touch to buy e-books from its Kindle store.

The new Kindle for PC download will be available from Amazon next month. Amazon introduced its Kindle for PC software at Windows 7 launch event today in New York City.

Kindle for PC features include Amazon's Whispersync technology that automatically saves and synchronizes bookmarks and last page read across devices. The Kindle for PC allows users to read some on their PC and some on a Kindle if they own one, while saving their place.

"Kindle for PC is the perfect companion application for folks who own a Kindle or Kindle DX," said Ian Freed, Vice President, Amazon Kindle.

"Kindle for PC is also a great way for people around the world to read the most popular books of today even if they don't yet have a Kindle."

 Sony's eBook Store and BarnesandNoble.com are compatible with a Mac or a PC, while Kindle for PC is compatible with Windows XP, Vista and Windows 7.

Other fetures of Kindle for PC include:

• Choose from over 10 different font sizes and adjust words per line
• Access their entire library of previously purchased Kindle books stored on Amazon's servers for free
• Zoom in and out of text with a pinch of the fingers (Windows 7 users only)
• Turn pages with a finger swipe (available in a future release for Windows 7 users)