WebProNews

Which would you research more: a seemingly safe purchase when you have lots of cash, or a risky one when the economy's bad?  It makes a great deal of sense, then, that real estate site Trulia has just raised $15 million in funding.

Trulia's got all sorts of things going in its favor, with a deal involving Google's Street View ranking among the more recent and interesting developments.  The Trulia Advertising Network and Trulia Pro are even newer, though, and at least some of the $15 million should go towards supporting these projects.

 Pete Flint

"[W]e plan to aggressively expand our advertising opportunities to give the real estate community hyper-targeted and cost effective ways to make the marketing transition online," wrote Pete Flint, Trulia's CEO and co-founder, on its official blog.

Social media should receive some attention, too, as he added, "Real estate agents are not just spending their dollars online, but increasingly they are working to build their 'online presence' - answering questions, blogging, participating on forums and building out their web sites. . . .  We launched Trulia Voices in May of last year, and plan to expand this community offering significantly."

So long as the housing market doesn't get so bad that people cease to even think about moving, these all sound like great ideas.