Implies all site owners should have accounts
AOL Seeks Redemption Through Mobile Search
Make way - AOL’s getting into mobile search. And unlike many of the company’s older products, the logically named AOL Mobile Search service has been getting some positive (initial) reviews.
Om Malik writes that it “seems simple and useful, though as is the case with most such offerings they have to pass the test of time.” Malik also notes, “Google may have won the fixed line search sweepstakes, but mobile search remains an open territory, for anyone to conquer - countless start-ups, Yahoo, Nokia.”
And so AOL Mobile Search is entering the fray with a number of strong allies, including AOL CityGuide, Moviefone, and MapQuest. Granted, those first two may not be mentioned too often at WebProNews (or at GigaOM), but MapQuest is still beating out competitors like Google Maps, Yahoo Maps, and Microsoft Live Search.
Third Screen Media and Ingenio, which do come up from time to time, are also on board.
The outlook isn’t entirely rosy, however; in his coverage of AOL’s new service, Search Engine Journal’s Loren Baker states, “I also noticed that when performing a local search, AOL did not know my location. Some other mobile search services use such info as cell towers or information given by the mobile service provider in order to initially ‘guess’ at the user’s location.”
AOL needs some sort of star product. If AOL Mobile Search can tweak that one aspect and find its users, it may stumble upon a sizable user base, as well.
Implies all site owners should have accounts
-

Is the Search Industry Heating Up?
A lot has been happening in the search industry over the last year. -

What Comes Next in Social Media?
The coming of Oprah and Ashton Kutcher to Twitter brought a whole new... -

How Can I Compete with Oprah on Twitter?
Twitter is undoubtedly one of the hottest spots on the Web. -

Using StumbleUpon to Drive More Traffic
If a social media expert devotes an entire presentation to one social...
Optimism about the economy stalls... CNNMoney.com
WiMax Ready To Surge Again InformationWeek - All...
Craigslist Sued For Trademark... Silicon Alley Insider
A Dozen Don'ts for SEOs SEOmoz Daily SEO Blog
iEntry 10th Anniversary
RSS
Newsletter
Advertising


















Comments
Post new comment