WebProNews

Search Engine Watch has greatly influenced the industry with their SES conferences and now, it's reaching out to new areas.

In an interview with WebProNews in Columbus, Ohio, SearchEngineWatch's Elisabeth Osmeloski spoke with us about SEW reaching out to new areas. In the past, the events have been primarily either on the East or West Coasts, but with SEW Live, they decided to bring the conference to the Midwest region. According to Osmeloski, SEW aims to provide the search marketing community with information on how to handle the hottest search-related topics. They are trying to let the smaller events such as Columbus, preview the big events. SEW Live Columbus discussed social media, organic and paid search, and measuring marketing strategies. With social media becoming increasingly popular, Osmeloski believes marketers can learn how to market to social networks. Marketers now have the opportunity to deal with customers one-on-one. An industry that can make good use of social optimization is the travel sector. Because people that travel love to share and give reviews, social media provides a great resource for people who travel frequently and overall, it offers a great opportunity for marketers to find out consumer trends. To get more on the SEW Live Columbus, watch our exclusive interview with Elisabeth Osmeloski.