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SXSW – SCVNGR CEO Aims to Solve Real Problems with Games

When you hear about location-based services, Foursquare is probably the first brand that comes to your mind. They’ve arguably made the biggest mark on the space sofar, but while Foursquare faces growing competition from big brands like Google and Facebook, …

SXSW – Friends are the Future of Shopping
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Willo O’Brien of WilloToons.com spoke to a packed ballroom at the Hilton in Austin at SXSW Interactive. The focus – social shopping and the future of selling stuff online. Creativity has a lot to do with it, and it doesn’t …

SXSW – Google Saving Drivers Time and Fuel
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Google has already saved people a total of two years per day, and a whole lot of fuel, thanks to that traffic-based re-routing feature the company launched earlier this week. That is according to Google’s Marissa Mayer, who spoke today …

Jake Gyllenhaal Talks Source Code Mission at SXSW Jake Gyllenhaal Talks Source Code Mission at SXSW
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Here at SXSW Interactive in Austin, Summit Entertainment and Microsoft Tag launched a cross-media campaign to promote the film Source Code, called “The Source Code┬áMission”. WebProNews spoke with the film’s star, Jake Gyllenhaal, as well as co-star Michelle Monaghan and …

SXSW – Rackspace Startup Program, Cloud 2.0 iPad App Launched

Rackspace has kicked off SXSW Interactive with the announcement of the Rackspace Startup Program and Rackspace Cloud 2.0 an app for the iPhone, iPad, and iPad Touch (the timing of which also coincides with the release of the iPad 2). …

SXSW Interactive About to Start in Austin SXSW Interactive About to Start in Austin

SXSW Interactive starts tomorrow. WebProNews reporters Abby Johnson and Chris Crum, along with videographer Cara Worick will be in Austin providing coverage from the event. Stay tuned for that in the coming days. Look for a mixture of exclusive videos …

Foursquare Partners with American Express
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Foursquare and American Express have entered into a partnership that will see card users getting discounts at stores, restaurants, etc. via Foursquare. WebProNews recently exchanged a few tweets with Foursquare CEO Dennis Crowley, following an article we posted questioning how …

Foursquare CEO Has Plenty of Advice for Entrepreneurs

Foursquare CEO Dennis Crowley likes to lend advice to entrepreneurs. A quick glance at his Quora activity makes this pretty clear pretty fast. In fact, this is a perfect example of why Quora has been covered in the press so much lately, as a valuable source of content. 

Mobile and Location Fueling the Design of Future Search

There’s no question that location is playing an increasingly great role in how people obtain and share information. We recently looked at where location fits into the SEO equation.

Are You Blogging Within Your Fair Use Rights?
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With all of the struggles and controversies surrounding the news industry these days, there is a lot of confusion out there about what falls under fair use and what doesn’t. The more savvy bloggers who have been in the game for a while usually have a better grasp on the concept, but there are still plenty of others who aren’t so well versed. After all, anyone can start a blog, and not everyone comes from a news or legal background.

Is Your Content Getting As Much Out of YouTube as it Could Be?
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YouTube still claims to be the second largest search engine in the world. Just think about that for a minute. If you produce online video and it’s not on YouTube, you’re probably missing out on a great deal of potential viewers. If you’re not producing video at all, you’re missing out a lot of searches.

Do you consider YouTube important to search marketing?
 Let us know.

Startups Shouldn’t Necessarily Count on the Twitter Strategy
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Early in the week, Twitter revealed its new "Promoted Tweets" feature, or ad platform (though the company doesn’t like calling it this), and essentially its long awaited business model. The jury is still out on how successful a business model this will be, but it’s already created a huge amount of buzz, and Twitter has grown enormously up until this point without a business model.

Journalism Doesn’t Need Saving, Maybe Delivery Just Needs Tweaking

The state of the news industry continues to be brought up on a frequent basis. Is journalism dying? Should publications put up paywalls? Should they block search engines and news aggregators. These are all questions that continue to be brought up repeatedly.

Did You Think Making Money Blogging Would Be Easy?
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Ever since blogging became popular, people have been trying to make a living at it. A few have been successful, but many eventually give up, or if they actually do continue to blog, they aren’t making anything. In a session I attended about blogging at SXSW last month, one of the panelists asked the question, "how many of you have a blog?" Nearly everyone in the room raised their hands. Next, they asked, "how many of you are earning with your blog?" Very few people raised their hands.

Increasing Conversions Doesn’t Come From Slowing Things Down

I probably don’t have to tell you that time is valuable, but is this something you are considering when it comes to your customers’ time?

If you run an e-commerce business, you have to consider that consumers want to spend as little time on your site as possible. That’s not to say that they don’t want to buy from you. They just want to be able to do so quickly, and the more time you make them spend on the buying process, the less likely they are to actually buy from you (remember – the competition may only be a click away).

Reputation Management Isn’t Just About Playing Defense
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Pushing your brand’s message through social media as proven to be an effective strategy for plenty of businesses. That said, it has also proven to be a way for disgruntled customers to voice their disdain for brands and products, and spread that disdain virally throughout their social circles. Businesses are often quick to step in and defend their turf (at least businesses with interest in online reputation management), and respond to criticism.

Social Media Changes Event Planning
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It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home.

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees.

I gave a speech last week in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events”.

Tips For Conference Attendees

Every year in March I make my annual trek to Austin to be part of the South By Southwest Interactive show, one of the biggest gatherings of people working in all aspects of the web in the world. For those who have been, they might describe the event as a simultaneous assault of information, networking and back to back parties. It has become the Everest of social media events, and in my fourth year of attending I realized that there are techniques for surviving a large event that I have been using and adding to each year.

Why MapQuest Should Be Considered in Your Local Marketing Mix
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I don’t think too many people will dispute the fact that location is buzz topic of 2010 so far within the online marketing industry. Big players in this space include Foursquare, Gowalla, Twitter, Facebook (soon), and of course Google.

As reported earlier this week, Google noted that a third of its searches via the mobile web pertain to some aspect of the searcher’s local environment, and that they think of location as a "hugely important signal".

Blogging vs. Twitter: It Shouldn’t Be About the Format
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In case you were wondering, Twitter is not killing blogging. No matter how many times this is said, there is still this notion out there that blogs aren’t needed when you can simply express what you’re feeling to the audience who is interested through Twitter (or Facebook or other social networks). The fact of the matter is, yes – you can do this with Twitter or Facebook, but blogs exist just the same, and the blogs and social networks frequently complement one another.

Marketing Like Bing: The Farmville Example
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There are many ways to market your business through Facebook. Some are obvious, and others not so much. One thing you can pretty much count on is that there are incredible masses of people on the social network that you can potentially reach, and in ways that will allow them not only to engage with your brand in a comfortable setting, but with other Facebook ecosystems they are already engaging with.