Reports Articles

Yahoo Bing Network CTRs, CPCs Consistently Higher Than Google [Report] Yahoo Bing Network CTRs, CPCs Consistently Higher Than Google [Report]
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Kenshoo has released a new report looking at global search advertising trends. While paid search budgets have been significantly higher year-over-year for all three of the year’s first quarters, the firm says there was not a lot of fluctuation in …

Obesity Rates Prediction: U.S. Will Get Even Fatter
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A report released today predicts that by the year 2030, 13 U.S. states could have obesity rates above 60% and 39 could have rates above 50%. The report, titled F as in Fat: How Obesity Threatens America’s Future 2012, was …

Verizon Data Breach Report Available as a Free iBook Verizon Data Breach Report Available as a Free iBook

Verizon’s 2012 Data Breach Investigations Report was released as a PDF back in March, but now those interested in the world of digital espionage can kick back and read the report on their iPad, as Verizon is releasing the entire …

Google Report Shows Popularity Of Different Ad Units Google Report Shows Popularity Of Different Ad Units

Google released a new report called ‚ÄúDisplay Business Trends: Publisher Edition,” which looks at aggregated global data across its display ad solutions, including: the DoubleClick Ad Exchange, DoubleClick for Publishers, and the AdSense network. “The goal is not to give …

Linux Foundation Releases Annual Development Report Linux Foundation Releases Annual Development Report

Every year, the Linux Foundation, a non-profit organization dedicated to the growth of the Linux platform, compiles an annual development report that details the Linux kernel development process. The report covers the work completed through the Linux kernel 3.2 release. …

AT&T Drives the Most Business Traffic in the U.S. AT&T Drives the Most Business Traffic in the U.S.

AT&T is responsible for sending the most Internet traffic to businesses in the United States, according to a new report from comScore, highlighting data from September. The report is an analysis of Internet Service Provider market share within businesses in …

In a Month, Americans Collectively Spend a Century on Facebook In a Month, Americans Collectively Spend a Century on Facebook
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Nielsen has just released their Q3 2011 Social Media Report, and there are some incredibly interesting statistics included in the findings. On the whole social media (blogs included) is a part of 80% of internet users’ lives. And people aren’t …

Q2 Report: Online Advertising Strong Across All Channels Q2 Report: Online Advertising Strong Across All Channels

Online advertising spend showed a strong second quarter across all channels despite continuing uncertainties from the economy and higher gas prices, according to a new report from IgnitionOne. The report is based on a survey of digital media that showed …

6 Verticals See Triple-Digit Growth in Mobile Advertising

Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY).

Android Surpasses iOS For First Time on Millennial Media
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Millennial Media has released its monthly Mobile Mix report looking at the smartphone market for the month of December. For the first time, Android surpassed iOS as the largest smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on the firm’s network in December. iOS currently has a 32% share.

For context, Millennial’s network is the largest mobile ad network in the U.S. 

Android Passes iPhone in Revenue on Major Ad Network

Millennial Media, which claims to have the largest data set of any third-party U.S. mobile ad network,  reports that Android revenue exceeded iPhone-only revenue for its network. Android requests grew by 26% from the previous month,and 1283% since January. 

Signs That Blogging is Not Only Alive, But More Critical Than Ever
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Every so often, one of those "social media vs. blogs" discussions comes up. Questions like "is social media killing blogging?" gets asked. Time and time again, the answer is a resounding "no", but various pieces of news released this week seem to really drive that point home. 

Report: Android Continues Market Share Growth

Millennial Media has released its Mobile Marketing Mix report for the month of August. Among its findings are continued Android growth, as well as significant iPad growth. The firm points to the following as the highlights:


Report: Mobile Broadband to Reach 1 Billion Connections in 2012

The worldwide mobile broadband market will reach 1 billion connections during 2012, segmented by 3G and 4G network technologies, according to Pyramid Research.

Email Still Beats Social Networks for E-Commerce
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A new report from Econsultancy suggests that email still beats social networks when it comes to marketing for e-commerce. The report says that over a third (37%) of consumers don’t use a social networking site, and that those who have become a "fan" or "friend" of a company or brand online are still in the minority.

Symantec Reports the Most Spammed States in the U.S.

Symantec has released its annual MessageLabs Intelligence Special Report, ranking the most spammed U.S. states and territories.

According to the report, Idaho receives the most spam (for the second year in a row), at a rate of 95.2%. The top spammed states are Idaho, Alabama, and South Carolina, with spam rates above 93%. The national average is only 89.3%. Indiana, Tennessee, Illinois, Utah, Washington, New Hampshire and North Carolina are next in line.

Opera: Most Mobile Data Consumption Comes at Night

Opera has released its new State of the Mobile Web report. In the report, Opera finds that 8:00pm through 12:00am are the peak hours for mobile data consumption.

"Regardless of differences in economy, culture or location, those four evening hours account for a disproportionate amount of mobile data consumption," the company says.

Cheaper Knock-Off Phones Reportedly Doing Well in Smartphone Market
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According to a new report from ABI Research,  Smartphone shipments are expected to grow 21% this year to 224 million, but "Shanzai" devices may be getting a fair share of consumers’ money.

What’s the Best Way to Market to Mobile Users?

Dynmark has released a report based on a study of creative marketing agencies’ use of mobile marketing. The firm spoke with figureheads from agencies including Ogilvy, Gyro HSR and Essence Media.

What ways do you use mobile in your marketing mix? Discuss here.

Demand Media Responds to Domain Audit Report Accusations

Update: Quinn Daly, senior vice president, Corporate Communications at Demand Media has gotten back to us with the following comments:

Google Generated $54b for Businesses, Publishers, Non-profits in ’09
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Google has released a report that details its economic impact in each of the 50 states in the U.S. In the report, Google says it generated $54 billion of economic activity for American businesses, website publishers, and non-profits in 2009.

"In a time of tighter budgets and a slow economic recovery, we’re glad to support so many small businesses and entrepreneurs across the country by helping them find new customers more efficiently and monetize their websites through targeted advertising," says Claire Hughes Johnson, Vice President, Global Online Sales.