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All Posts Tagged Tag: ‘Microsoft’

Bing: We’re Not Giving Up On Search [Updated]

Update 2: Asked for additional comment or further clarification on Stefan’s comments, the spokesperson says, “We have nothing further to share.” Update: The initial headline to this article was “Bing Abandons Hope Of Competing With Google (In ‘Pure’ Search)”. Bing apparently takes issue with this. A spokesperson says it’s a “misrepresentation of Bing’s position, as well as Stefan Weitz’s statement. …

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Bing Ads Get Targeting Changes, App Extensions

Microsoft rolled out tablet-related device targeting changes for Bing Ads last month, putting PC and tablet targeting together across campaigns. Now, device targeting is changing some more. Bing is eliminating explicit mobile device targeting. Microsoft’s Gyan Trivedi explains, “Advertisers will be able to leverage bid modifiers on Mobile. We will continue having the bid modifier on Tablet as well. Once …

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Microsoft Announces New Office Apps For Android, iOS

Earlier this year, Microsoft finally launched its Microsoft Office apps for iPad. Expanding on the offering, the company has now announced the apps for Android tablets, updated iPad apps, and new Office iPhone apps. iPhone uses are getting new apps for Word, Excel, and Powerpoint, which offer the same experience as those on iPad, but optimized for iPhone. These three …

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CNN Talking Heads Use Product-Placed Surface Tablets As iPad Stands

Once again, Microsoft is having a hard time controlling the variables of its product placement. You may have been watching CNN’s election coverage last night. If so, you may have seen a bunch of shiny, new Microsoft Surface Pro 3 tablets resting upright in front of the various commentators. What you may not have seen were the iPads, which the …

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Microsoft, Dropbox Partner On Office Integration

Microsoft and Dropbox announced a strategic partnership, which will see Dropbox integration with Microsoft Office on phones, tablets, and the web. As the announcement notes, there are already over 35 billion Office files being hosted by Dropbox. Users will be able to access Dropbox from Office apps, edit Office files directly from Dropbox (and sync them across devices), and share …

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IAB Opens Pubic Comment On OpenDirect Spec

AOL, Microsoft, Yahoo, and Yieldex have worked together on the new OpenDirect technical specification for programmatic ad sales, and have provided an early version to the Interactive Advertising Bureau (IAB), who has opened up public comment on it. Comments will be used to help spur wider industry adoption. OpenDirect 1.0 is described as an automated, guaranteed API standard for programmatic …

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Bing Ads Get Universal Event Tracking

Microsoft announced the general availability of Universal Event Tracking for Bing Ads to advertisers worldwide. This lets advertisers create and track various performance metrics associated with conversions with one tag. A spokesperson for the company tells WebProNews it “lays the groundwork for audience based remarketing scenarios,” which are coming sometime soon. “UET simplifies campaign goal tracking by placing a small …

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Microsoft Earnings Released With Record Revenue For The Quarter

Microsoft just released its earnings for its Fiscal Year 2015 Q1, posting record first-quarter revenue thanks to its cloud and hardware offerings. The company managed to beat Wall Street expectations with EPS at $0.54 and revenue at $23.2 billion, down 13% and up 25% year-over-year, respectively. Device and Consumer revenue grew 47% to $10.96 billion with Office 365 Home and …

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Google Discovers ‘POODLE’ Vulnerability In SSL 3.0

Google announced that it has discovered a vulnerability (referred to as POODLE) in SSL version 3.0, the details of which can be found here. Bodo Möller of the Google Security Team found the issue along with fellow Googlers Thai Duong and Krzysztof Kotowicz. Makers of web browsers, including Google, are working on a fix. Möller writes: SSL 3.0 is nearly …

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Vine App Hits Xbox One For Xbox Live Members

Microsoft announced today that Twitter’s Vine is now available for the Xbox One. This is surely good news for anyone looking to up their Vine loop count. The Xbox Wire staff writes: Starting today, you can entertain yourself with hours of short, looping videos on the big screen with the addition of the Vine app on Xbox One. Available to …

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Microsoft Gives Businesses New Way To Share Files With Outlook Web App, OneDrive

Microsoft announced a couple of new ways to share files with Outlook Web App (OWA) and OneDrive for Business. The features are aimed at helping people better share and collaborate with one another. In OWA, when you send an email, you can insert a link to a file on your OneDrive for Business cloud drive as opposed to just attaching …

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Microsoft Gives Devs A Look At IE For Windows 10

Microsoft launched a technical preview of Windows 10, and with that comes some updates to Internet Explorer. You can only use the preview at this point if you’re in the WIndows Insider Program, but the company gave developers a glimpse today. It includes the launch of the Internet Explorer Platform Suggestion Box to give feature suggestions. The preview also includes …

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