Social Media Has Little Impact On Website Traffic

Social Media Has Little Impact On Website Traffic

By Mike Sachoff April 13, 2011 | 7 Comments

Social media has little direct impact on most website traffic, according to a new report released today from ForeSee Results. Less than 1 percent of website visits, on average, come directly from a social media URL. The findings indicate that …

Online Holiday Shoppers More Satisfied So Far
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Customer satisfaction with online retailers on Cyber Monday matched last year with 73.1 on the American Customer Satisfaction Index’s (ACSI) 100-point scale, but overall satisfaction during the Thanksgiving holiday week and weekend was higher than in 2009, according to a new report from ForeSee Results.

Facebook Scores Low In User Satisfaction

While Facebook is the most popular website in America, users indicate they are not enthusiastic fans of the social network, according to the 2010 American Customer Satisfaction (ACSI) Index E-Business Report, released in partnership with ForeSee Results.

ForeSee Results Launches Social Media Measurement Tool

ForeSee Results has introduced a "Social Media Value Calculation" tool aimed at helping its clients understand the impact of their social media marketing campaigns on revenue.

Larry-Freed-ForeSee-Results "Most businesses have accepted the marketing value of social media without any real proof points," said Larry Freed, president and CEO of ForeSee Results.

Online Banking Satisfaction Sees Slight Drop
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Customer satisfaction with online banking dropped two points in 2010, from 83 in 2009 to 81 (on a 100-point scale), according to a new study by ForeSee Results and Forbes.

The study found that despite the drop, online banking still faired better than offline banking channels and most other online industries with the score of 80 considered to be the threshold for excellence.

Netflix Leads In Online Retailer Satisfaction

Satisfaction with the top 100 e-retailers has increased from a decline this time last year, to an all-time high score of 78 points on a 100-point scale, according to new research from ForeSee Results.

The research found consumers are more satisfied with their online experiences than ever before. Nearly every individual retailer reached a score that matched or exceeded previous satisfaction levels.

Netflix Scores High In Customer Satisfaction

Customer satisfaction with ecommerce websites has rebounded a year after experiencing its first decline since 2004, according to the American Customer Satisfaction Index (ACSI).

The e-commerce sector gained 1.8% to 81.4 on ACSI’s 100-point scale, nearly matching its all-time high of 81.6 set in 2007.

Amazon Customers Most Satisfied Online Shoppers

Customers of the largest online retailers are more satisfied than ever according to ForeSee Results’ annual report on holiday shoppers.

The ForeSee Results E-Retail Satisfaction Index (U.S. Holiday Edition) jumped 7 percent to 79 on the Index’s 100-point scale, a new all-time high. Websites for Macys, SonyStyle, The Gap, The Home Shopping Network and Overstock.com had the greatest increases in satisfaction year over year, with all five seeing increases of 10 percent or more.

Google Continues to Satisfy, News Publishers Don’t

The latest American Customer Satisfaction Index (ACSI) shows that Google reigns supreme in the search engines and portal industry when it comes to customer satisfaction. This isn’t hard to believe considering Google’s share of the search market.

There’s a reason why Google dominates the arena. Users are generally satisfied with the results they get, and see no reason to switch engines. That is why Microsoft has its work cut out for it with making Bing a true competitor.

Good Online Experience Leads To More Donations For Nonprofits
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Visitors to nonprofit websites are more likely to donate money, volunteer time, and recommend the nonprofit to others if they have a good online experience, according to a new study from ForeSee Results.

Nonprofit websites score 73 on the study’s 100-point scale, below many other online industries, including online banking (83), e-retail (74), e-government (74) and automotive websites (78).

Online Holiday Shoppers Remain Satisfied

Even with a decrease in online shopper satisfaction on Cyber Monday year-over-year, customer satisfaction with retail Web sites has remained steady ever since, according to ForeSee Results’ weekly holiday benchmark.

Customers Satisfied With Online Banking
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People who bank online have a higher level of customer satisfaction then when they use other online financial services like credit card sites and investment sites,  according to a new study by ForeSee Results and Forbes.com

The study, which uses the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), found that online banking scores 82 on ACSI’s 100-point scale. Credit card and investment Web sites both score 75.