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Experian Hitwise Articles

Facebook Extends Lead Over Orkut In India

For a long time, supporters of Google’s experiments in social media were able to point to Orkut’s success in Brazil and India.  In those countries, at least, the social network was dominant.  But Orkut fell behind in India last year, and new stats from Experian Hitwise show that Facebook’s made impressive gains since then.

Facebook Named Most Searched-For, Most Visited Site Of 2010
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Earlier this month, Time magazine named Mark Zuckerberg "Person of the Year," and now, although Experian Hitwise isn’t in the business of handing out such titles, it looks like Zuckerberg’s site has become the online equivalent.  Experian Hitwise announced late yesterday that Facebook was both the most visited site and most searched-for term of 2010.

Experian Hitwise Finds Holiday Retail Traffic Consistently Up
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As we wrap up 2010, there’s still more evidence online retailers came out of the holiday shopping season in good shape.  Experian Hitwise shared data indicating that retail traffic has been up on a year-over-year basis for the better part of two months.

The differences haven’t always been huge; on both Christmas and the day after Christmas, Experian Hitwise recorded just a three percent change in the market share of visits to its "Retail 500" category between 2009 and 2010.

UK Online Retailers Score Big On Boxing Day

Many retail sites that cater to people in the UK had a great time of things yesterday.  In keeping with tradition (and barring some strange New Year’s Eve surge), new UK-specific Experian Hitwise data shows that Boxing Day turned out to be the busiest day of the year for online retailers.

Facebook Tops Google In The UK
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If any Facebook employees were still manning their stations two days ago, you can be sure they sent up a cheer as traffic data rolled in.  A report from Experian Hitwise has indicated that, at least in the UK, Facebook received more visits than Google for the first time ever.

Experian Hitwise Marks Progress Of Bing-Yahoo Partnership
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It can be a bit of a balancing act when reports concerning the search market come out; if comScore, Experian Hitwise, and Nielsen all say different things, it’s embarrassing to have three contradictory headlines.  New numbers from Experian Hitwise tend to agree with yesterday’s comScore stats in asserting that November was a good month for Bing, however.

comScore said Google’s market share went down, Yahoo’s went down, and Bing’s went up.  Experian Hitwise found that Google’s share went down, Yahoo’s went up, and Bing’s also increased a bit.

Groupon Dominates LivingSocial In Market Share, But Now Amazon’s In The Equation
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Update:  Groupon has reportedly rejected Google’s offer.

Yahoo, Bing Start Off With Combined 25% Share
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New Experian Hitwise stats regarding the search market in August have arrived, and truth be told, they’re not that exciting; very little changed compared to July.  However, August did act as a sort of baseline for the Bing-Yahoo combo.

Experian Hitwise noted in an official statement, "The percentage of U.S. searches for the one-week ending Aug. 28, 2010 for the Bing combined powered search accounted for 24.56 percent, as Yahoo! Search and Bing received 14.32 percent and 10.24 percent, respectively."

Facebook Gets 1 in 6 UK Page Views
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According to research from Experian Hitwise, Facebook accounts for one in six page views in the UK. It’s the second most visited site.

In July, Facebook made up 7.14% of all UK Internet visits, according to the firm. It accounted for over half (54.48%) of all visits to social networking sites. Google UK was the top dog at 9.59% of visits.

Experian Hitwise Gives Google The Win In May
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May went Google’s way, according to new statistics from Experience Hitwise.  Indeed, although the numbers supplied by comScore and Nielsen earlier this month suggested almost the exact opposite, Experian Hitwise’s data indicates that Google gained market share while Yahoo and Bing lost.

More Than Usual, Google Dominated Search Market In April
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Statistics regarding search engines’ market share can be difficult to interpret; it’s often necessary to gauge the importance of a gain or loss in comparison to a companies’ size, how Yahoo and Microsoft have performed in relation to each other and with respect to their rivals, and several other things.  But Experian Hitwise’s April data tells a straightforward tale: Google won.

The Most Searched For Terms of 2009
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Experian Hitwise announced that it has found Facebook to be the top search term overall for the year 2009 after analyzing the top 300 search terms for the year. This is the first year Facebook has been the top search term, and it accounted for 0.67% of all searches, according to the research firm.

Variations of the term Facebook actually accounted for four of the top twenty-five terms, the firm says. "Facebook" itself moved up from the 10th spot in 2008 to the top spot in 2009.

Walmart Wins Thanksgiving, Amazon Wins Black Friday
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You may have read about the online price wars going on this holiday season between Walmart and Amazon. It looks like both companies are doing quite well as a result (not that that is much of a surprise). According to data from Experian Hitwise, Walmart was the top retail site on Thanksgiving Day, and Amazon was the top retail site on Black Friday.

Bing Managed Big Gain In October
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According to new data from Experian Hitwise, October was the month of the underdog with respect to the search market.  The two search companies that usually dominate lost a bit of share, while Bing (and to a lesser degree, Ask) gained ground.

Let’s start with the success stories.  Bing’s market share rose from 8.96 percent in September to 9.57 percent in October, which represents an increase of 6.8 percent.  That’s nothing to sneer at, even if Bing remains solidly in third place.