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eMarketer Articles

Get Up to Speed on Location-Based Service Adoption

Many are claiming this year as the year of "social mobile".  Even Facebook’s CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool – Facebook Places.

Twitter Ad Revenue Forecast To Triple This Year

Twitter’s efforts to generate ad revenue will kick into high gear this year and be quite successful, according to a new report.  eMarketer estimates the company will earn $150 million in 2011, up more than 333 percent from the $45 million it may have earned in 2010.

Obviously, that would represent a huge increase.  Then eMarketer thinks Twitter will achieve a repeat performance of sorts in 2012, upping its ad revenue by about $100 million again to $250 million.

118% Increase In Facebook Ad Revenue Expected This Year
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If and when Goldman Sachs begins selling shares of Facebook, the banking and securities firm is almost guaranteed to have no trouble finding buyers.  Adding to the existing hype, a new report from eMarketer predicts that Facebook’s ad revenue will soar from $1.86 billion in 2010 to $4.05 billion this year.

eMarketer Predicts Big Growth In Online Ad Spending
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The Dow didn’t get off to a great start this week; it’s been in the red for most of the day so far.  A new report predicts that the lingering effects of the recession will benefit the online advertising community, though, with U.S. marketers eventually spending $40.5 billion in 2014.

The years leading up to 2014 should be profitable ones, too.  As the graph below shows, eMarketer is of the belief that spending will be up 13.9 percent this year, and a 10.5 percent increase is supposed to occur next year.

Facebook Driving Social Media Ad Spending
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U.S. advertisers will spend $1.68 billion on social networking sites such as Facebook, MySpace and Twitter in 2010, according to a new report from eMarketer.

The $1.68 billion figure represents a 20 percent increase over 2009 on social network advertising spending and is set to climb to more than  $2 billion in 2011.

 

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Facebook Forecast To Earn $1.29B In Ad Revenue This Year
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Facebook’s raking in the money and crushing the competition, according to a new report from eMarketer.  eMarketer believes advertisers will pay Facebook $1.29 billion this year, which is about 3.7 times the amount it expects MySpace to receive.

You can read a Facebook-specific chart for yourself below.  As for its traditional rival, eMarketer said in a statement, "MySpace is diminishing in importance, with an expected $297 million in ad revenues worldwide next year, down 14% from $347 million this year."

Ad Spending On Social Games Predicted To Rise

The stock market crashed again today, with the Dow falling 2.49 percent and the Nasdaq losing an even more worrisome 3.01 percent.  But a new report predicts that lots of money will still be spent on ads in social games, with marketers pumping in bigger sums this year and in 2011.

Length Of Online Video Viewing Increases

A new eMarketer survey points to a brighter future for online concerts and other forms of long form music videos. “If the first iteration of online video was about silly pet tricks on YouTube, the next wave will be about professionally produced full-length content…” according to Paul Verna, eMarketer senior analyst.

Users Who Spend More Time On Facebook, Spend More Money Online

According to the latest report by eMarketer, on Facebook, the visitors who spend the most time on the site also spend the most dollars on online shopping, with an average of $67 in spending for the top 20% of visitors. Users who don’t use Facebook at all spent an average of only $27 during this time. Twitter users were a litte bit different in that the higher spend came from medium activity users.

Online Advertising is Having a Big Year
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Things are looking great for the online advertising industry. Several recent reports share data that is quite optimistic for the industry as a whole.

eMarketer points to research from GroupM, which claims that digital spending will be at 17% of total US ad spending in 2010. This would be an increase from 15.4% this year and 13.9% in 2008. GroupM also predicts 4% growth in US online ad spending in 2009, to $22.77 billion.

Most Businesses Implementing Social Media Without Measuring ROI

Mzinga and Babson Executive Education recently conducted a survey, which examined the adoption, use and current state of social technologies in business. The findings revealed that 86% of respondents use social technologies in one or more areas of business, including marketing, internal collaboration/learning, customer service and support, sales, and HR.

Tips for Mobile E-Commerce Success
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According to comScore, over 63 million people in the US use the mobile Internet, with 35% of those people accessing it on a daily basis. eMarketer says that over 70 million US mobile phone users will access the Internet from their device in 2009.

eMarketer also says that mobile e-commerce is still in its infancy though. While some retailers are ahead of the game, many are still "watching from the sidelines," and planning their mobile commerce strategies.

Online Back-to-School Shopping Not Too Popular
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It doesn’t look like too many people plan to do their back-to-school shopping online. eMarketer looks at a combination of studies from BIGresearch and the National Retail Federation, Deloitte, and OfficeMax. These studies paint similar pictures, and they just don’t show too many intentions from parents to turn to the web as the school year draws near.

Kids/Teens Drawn to Virtual Worlds, Not Marketers
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What do you get when you cross a video-game with social networking? Virtual worlds – and they’re no joke, particularly with younger generations who are immersing themselves in increasing numbers.

Marketers Targeting Affluent Internet Users
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There are more than 50 million unique wealthy Internet users with annual household incomes of at least $100,000 that visited websites in March, according to comScore.

Affluent Internet users accounted for 26.1 percent of the entire Internet population for the month of March.

Broken down by gender, wealthy men represented 53 percent of affluent Internet users while women trailed slightly accounting for 47 percent.

Can YouTube Monetize the Hulu Way?
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Market research firm eMarketer has some interesting numbers looking at possible YouTube revenue. The firm pulls from a variety of sources to get a feel for just how the popular Google-owned video site is doing.

For starters, they refer to YouTube as the fifth most popular US web brand according to Nielsen, though March saw the site drop slightly to number 6.

Despite Recession, US Online Ad Spending Continues to Rise
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Research shows that marketers are spending more on online advertising and less on ads in newspapers, magazines, and radio. According to eMarketer, each year, ad spending on online media is growing by at least a percentage point.

eMarketer also projects that online ad dollars will jump about 5% by 2013. Here’s how they see it playing out:

Increase Online Video Viewing by 40%
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Research conducted by PLYmedia shows that subtitles in online videos increase the the amount of time a user spends watching them by 40%. Furthermore, in a comparison between subtitled videos to identical videos without subtitles, PLYmedia found that the videos with subtitles were watched 91% to completion, compared with 66% to completion for those without subtitles.

eMarketer Predicts Shrinkage For Local Ad Market

It’s that time again folks. It’s time to write a headline that if someone doesn’t look beyond the statement it may seem a little odd or maybe even shocking. Of course since we are concerned with Internet marketing here this is actually a story with a pleasant ending.

eMarketer Predicts Social Network Growth Through 2013
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If it seems to you that everyone and his mother is already using a social network, well, just wait – according to a new report from eMarketer, plenty more relatives will find their way to sites like Facebook and MySpace within the next four years.

eMarketer: UK Social Networks Attractive To Advertisers

Indicators that times are tough shouldn’t come as a surprise to anyone, and a new report from eMarketer suggests that some advertisers will respond by making cutbacks.  The research and analysis company took a close look at a few social networks, though, and believes advertisers in the UK won’t turn their backs on them too much.

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