According to the latest report by eMarketer, on Facebook, the visitors who spend the most time on the site also spend the most dollars on online shopping, with an average of $67 in spending for the top 20% of visitors. Users who don’t use Facebook at all spent an average of only $27 during this time. Twitter users were a litte bit different in that the higher spend came from medium activity users.
Users Who Spend More Time On Facebook, Spend More Money Online
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