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Tag: eMarketer

Promoted Pins Are Really Good At Getting Clicks
When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could ...
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How Top Publishers’ Social Referrals Are Divided
We recently looked at data from Shareaholic, which showed social media referral share by social network across Facebook, Pinterest, Twitter, StumbleUp...
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Report: Microsoft To Overtake Yahoo In Online Ads This Year
Microsoft will surpass Yahoo in digital ad market share this year, according to a new report from eMarketer. This comes as Yahoo just reported a disap...
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Is Your Facebook Response Rate Up To Snuff?
As social media engagement on Facebook rises, response rates from brands are slipping. Brands are struggling to get their messages in front of users t...
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Small Businesses Struggle With Finding New Customers More Than Anything Else [Report]
Gallup and Wells Fargo recently released results from their Q1 2014 Small Business Index. The study found that attracting customers, targeting busines...
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Report: B2B Trending Towards Mobile Before PC
eMarketer has a new report out called, “B2B Mobile Marketing: As Buyers Harken to Mobility, Sellers Hasten to Keep up.” The firm reference...
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Report: Big Data A Priority Among Marketers, But Struggles Continue
Marketers are struggling to make use of big data, despite sentiments that it is “changing everything,” according to a new report from eMar...
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Two Out Of Five Salespeople Aren’t Meeting Their Quotas [Report]
Qvidian has some new research out finding that only 63% of salespeople are making their quotas. As a result, improving overall quota attainment is one...
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Report: Native Advertising Flourishing (Especially In Social)
It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” acr...
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Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]
There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money o...
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Consumers Are Actually Watching A Lot Of Long-Form Video Ads
Long-form online video ad views are experiencing tremendous growth, according to data from FreeWheel, as reported by eMarketer. This refers specifical...
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TV Is About to Lose Its Crown to Digital Media for the First Time Ever
For the first time ever, television is about to be less popular than digital media among U.S. adults. At least that’s the word from eMarketer, w...
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The Rise Of Social Gaming Doesn’t Mean Gamers Are Becoming More Social
Social and mobile gaming is huge. That fact can’t be disputed. What can be disputed, however, is a perception that people are increasingly playi...
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With Its Emmy-Nominated Shows, Will Netflix Sway More People Away From Cable?
The Emmy nominations are out, and three Netflix original shows have earned fourteen nominations. This is a good sign for the future of high quality or...
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Native Advertising Trend Has Some (Including Google) Concerned
Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is pro...
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Japan Could Be The Next Big Facebook Market
In 2010, Japan’s population was a little over 128 million people, according to census data. But only 4.68 million people in the country were on ...
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Do Paywalls Scare Off Media Professionals?
Paywalls seem to be straightforward: users pay to gain access to content. What could be simpler? The internet, however, with its ability to infinitely...
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Twitter Is Now Growing Way Faster Than Facebook
Facebook is a behemoth. But because it’s already so huge, its growth is slowing and is going to get even slower of the next couple of years. Twi...
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Google Reigns As Search Ad Spending Increases
With elections in the United States and the Summer Olympic Games across the Atlantic pond in London this year, U.S. ad spending is expected to continu...
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US Advertisers Will Spend More On Online Ads Than Print Ads In 2012
Just because Google is testing the waters of print adverts in the United States doesn’t necessarily mean there’s going to be a resurgence ...
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