When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of…
Report: Microsoft To Overtake Yahoo In Online Ads This Year
Microsoft will surpass Yahoo in digital ad market share this year, according to a new report from eMarketer. This comes as Yahoo just reported a disappointing quarter, with much of the disappointment coming specifically from its display advertising business. “Our…
Small Businesses Struggle With Finding New Customers More Than Anything Else [Report]
Gallup and Wells Fargo recently released results from their Q1 2014 Small Business Index. The study found that attracting customers, targeting business opportunities, and finding new business were among the top challenges for small business owners in the U.S. 21%…
Report: B2B Trending Towards Mobile Before PC
eMarketer has a new report out called, “B2B Mobile Marketing: As Buyers Harken to Mobility, Sellers Hasten to Keep up.” The firm references data from Forrester Research, Forbes Insights, and Google. For one, it says (citing Forrester) that 91% of…
Report: Big Data A Priority Among Marketers, But Struggles Continue
Marketers are struggling to make use of big data, despite sentiments that it is “changing everything,” according to a new report from eMarketer, which has culled together data from multiple surveys. It first looks at data from last summer from…
Two Out Of Five Salespeople Aren’t Meeting Their Quotas [Report]
Qvidian has some new research out finding that only 63% of salespeople are making their quotas. As a result, improving overall quota attainment is one of the top goals of executive managers. The report, based on data from CSO Insights,…
Report: Native Advertising Flourishing (Especially In Social)
It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing sites, and streaming services. It’s giving a great deal…
Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]
There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market.…