Promoted Pins Are Really Good At Getting Clicks

When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of…

How Top Publishers’ Social Referrals Are Divided

We recently looked at data from Shareaholic, which showed social media referral share by social network across Facebook, Pinterest, Twitter, StumbleUpon, reddit, YouTube, Google+, and LinkedIn: As you can see, the data shows that Facebook is (by far) the biggest…

Report: Microsoft To Overtake Yahoo In Online Ads This Year

Microsoft will surpass Yahoo in digital ad market share this year, according to a new report from eMarketer. This comes as Yahoo just reported a disappointing quarter, with much of the disappointment coming specifically from its display advertising business. “Our…

Is Your Facebook Response Rate Up To Snuff?

As social media engagement on Facebook rises, response rates from brands are slipping. Brands are struggling to get their messages in front of users thanks to a decline in organic reach of Page posts, but are they responding to their…

Small Businesses Struggle With Finding New Customers More Than Anything Else [Report]

Gallup and Wells Fargo recently released results from their Q1 2014 Small Business Index. The study found that attracting customers, targeting business opportunities, and finding new business were among the top challenges for small business owners in the U.S. 21%…

Report: B2B Trending Towards Mobile Before PC

eMarketer has a new report out called, “B2B Mobile Marketing: As Buyers Harken to Mobility, Sellers Hasten to Keep up.” The firm references data from Forrester Research, Forbes Insights, and Google. For one, it says (citing Forrester) that 91% of…

Report: Big Data A Priority Among Marketers, But Struggles Continue

Marketers are struggling to make use of big data, despite sentiments that it is “changing everything,” according to a new report from eMarketer, which has culled together data from multiple surveys. It first looks at data from last summer from…

Two Out Of Five Salespeople Aren’t Meeting Their Quotas [Report]

Qvidian has some new research out finding that only 63% of salespeople are making their quotas. As a result, improving overall quota attainment is one of the top goals of executive managers. The report, based on data from CSO Insights,…

Report: Native Advertising Flourishing (Especially In Social)

It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing sites, and streaming services. It’s giving a great deal…

Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market.…

Consumers Are Actually Watching A Lot Of Long-Form Video Ads

Long-form online video ad views are experiencing tremendous growth, according to data from FreeWheel, as reported by eMarketer. This refers specifically to video ads that play during videos 20 minutes or longer. Those served on FreeWheel’s network experienced a massive…

TV Is About to Lose Its Crown to Digital Media for the First Time Ever

For the first time ever, television is about to be less popular than digital media among U.S. adults. At least that’s the word from eMarketer, who say that in 2013, Americans will spend an average of 5 hours and 9…

The Rise Of Social Gaming Doesn’t Mean Gamers Are Becoming More Social

Social and mobile gaming is huge. That fact can’t be disputed. What can be disputed, however, is a perception that people are increasingly playing games together. A new research study has found that to not be the case. eMarketer released…

With Its Emmy-Nominated Shows, Will Netflix Sway More People Away From Cable?

The Emmy nominations are out, and three Netflix original shows have earned fourteen nominations. This is a good sign for the future of high quality original online programming. We’re talking about the Emmys here, and Netflix is just getting started.…

Native Advertising Trend Has Some (Including Google) Concerned

Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising,…

Japan Could Be The Next Big Facebook Market

In 2010, Japan’s population was a little over 128 million people, according to census data. But only 4.68 million people in the country were on Facebook – a paltry percent that shows the worldwide giant which boasts 900+ users has…

Do Paywalls Scare Off Media Professionals?

Paywalls seem to be straightforward: users pay to gain access to content. What could be simpler? The internet, however, with its ability to infinitely copy and immediately disseminate information, quickly makes whatever lurks behind paywalls worthless. The only paywalls that…

Twitter Is Now Growing Way Faster Than Facebook

Facebook is a behemoth. But because it’s already so huge, its growth is slowing and is going to get even slower of the next couple of years. Twitter’s growth will also slow, but will remain much higher than Facebook’s, according…

Google Reigns As Search Ad Spending Increases

With elections in the United States and the Summer Olympic Games across the Atlantic pond in London this year, U.S. ad spending is expected to continue a strong growth throughout 2012, according to eMarketer. The digital marketing analysis firm estimates…

US Advertisers Will Spend More On Online Ads Than Print Ads In 2012

Just because Google is testing the waters of print adverts in the United States doesn’t necessarily mean there’s going to be a resurgence of print advertising in the future. In fact, total spending on print advertising is projected to continue…