We talk a lot about social media marketing - using social networks like Facebook and Twitter to market brands and drive traffic to sites. There is no question that these can be effective tools for doing both of these things.
The following is based on research, not sexism or prejudice of any kind. Conclusions are by nature overly general, and there are many exceptions to the following “rules” of masculine and feminine behavior. Quite simply, there really are general and stark differences in the behaviors men and women, but this fact should never be used for discrimination or other types of abuse. Also, in the following, jokes and wisecracks abound. The author apologizes in advance if you don’t find him funny and reminds you they're only jokes.
An attorney general is suing a Redmond-based e-commerce service providing company, which had faltered on its promises of bringing up Web Traffic for a number of small businesses, driving many customers to file complaints. Attorney General Rob McKenna reportedly stated that, “When it comes to Internet search results, every small business wants to pull a high ranking. Merchants hoping to increase their online sales paid thousands of dollars to Visible.net and Captures.com but didn’t always receive the top listings and other services they were promised.”
Any dope on the street can make a mistake without exerting any effort. To really wreck an e-commerce site requires effort. Here's how to do it.
The latest changes at eBay may encourage the opposite behavior from sellers that the online marketplace wants to encourage.
Economic, housing market, and energy cost concerns aside, consumers continue to hand out the cash at e-commerce sites.
Another round of holiday goodies arrived from Google for webamsters, this time in the form of updates to the Google Analytics service.
The importance of authoritative content on websites becomes even more critical to site publishers during the holiday season.
Despite a slow start in November, online US non-travel retail topped $7 billion for the first 18 days of the holiday season, an increase of $1 billion from the same period in 2006.
The droves of Black Friday shoppers are just warming up. Last week, traffic to websites specifically dedicated to America's Other Holiday was up 145 percent, dominated by new visitors and young women.
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