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Google Announces ‘DoubleCat Search’ Version Of DoubleClick Search Google Announces ‘DoubleCat Search’ Version Of DoubleClick Search

It has become abundantly clear that cats are an important part of the Internet, and in particular, search activity. Google has responded to this appropriately with the latest version of DoubleClick Search, as of April Fools’ Day. Here’s a sample …

Google Adds Enhanced Campaigns Support To DoubleClick Search Google Adds Enhanced Campaigns Support To DoubleClick Search

Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes it as an evolution of AdWords, but critics are worried about the control they’re forced to give up, among other things. …

Google Adds Features To DoubleClick For Publishers Google Adds Features To DoubleClick For Publishers
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Google announced that it is launching internal redirects to DoubleClick for Advertisers, custom creatives and mobile data transfer features to DoubleClick for Publishers. Publishers can use internal redirects when delivering a DFA campaign from DFP, “reducing impression loss, improving ad …

DoubleClick Search Gets New Bid Optimization Features DoubleClick Search Gets New Bid Optimization Features

Google had added some new features to DoubleClick Search Performance Bidding Suite, including ROAS support, weighted conversion support for Target Spend, and a Primary Constraint column. “We know that effective bid optimization starts with clearly defined goals,” the company says …

Google Launches DoubleClick Bid Manager, Based On Invite Media Google Launches DoubleClick Bid Manager, Based On Invite Media

Google just announced the general availability of DoubleClick Bid Manager, which is based on Invite Media, which Google acquired over two years ago. It’s fully integrated into the DoubleClick Digital Marketing platform. Have a look: “The last few years have …

DoubleClick Search Gets Labeling For Campaigns, Ad Groups And Ads DoubleClick Search Gets Labeling For Campaigns, Ad Groups And Ads

Google announced today that it has added the ability to apply labels to campaigns, ad groups and ads, in addition to keywords, in DoubleClick Search. “You’re no longer restricted by these object’s locations; you can apply labels to any campaigns, …

Google Launches DoubleClick Ad Verification Tool Google Launches DoubleClick Ad Verification Tool
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Google announced a new ad verification tool for agencies and marketers using DoubleClick, called DoubleClick Verification. The tool includes site content monitoring to help highlight potential issues with ads. It will analyze content at the URL level for each page …

Google Launches Audience Extension in Doubleclick For Publishers Google Launches Audience Extension in Doubleclick For Publishers
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Google announced the launch of the Audience Extension feature in DoubleClick for Publishers “Audience extension enables you to reach your audience across other publishers, bundle these impressions with your own inventory, and resell those packages to your direct advertisers at …

Doubleclick For Advertisers/Agencies Gets A New “Path To Conversion” Report Doubleclick For Advertisers/Agencies Gets A New “Path To Conversion” Report

Google announced the launch of a new report in Doubleclick for Advertisers/Agencies. It’s called Path To Conversion, and it’s available to customers who are already getting the E2C (Exposure To Conversion) report. According to Google, the Path To Conversion report …

Doubleclick For Publishers API Gets New Playground Doubleclick For Publishers API Gets New Playground

API playgrounds are some of the most useful tools that a developer can have. The playground moniker may not resonate with everyone, but having the ability to mess around with code in a place where I’m not going to break …

Google’s DoubleClick Site Gets a Facelift Google’s DoubleClick Site Gets a Facelift

In an effort to keep up with the rapidly evolving digital advertising ecosystem, Goole has made some necessary refinements to their DoubleClick website. They were shooting for a cleaner more stylistic look which would highlight all the latest DoubleClick news. …

Google Launches Search Query Reports To All DoubleClick Search Customers Google Launches Search Query Reports To All DoubleClick Search Customers

In April, Google announced that DoubleClick Search V3 would soon provide users with the ability to report on search queries. Today, Google announced that on May 31, the search query reporting feature was released to all customers. “This powerful new …

Google Updates Ads for Mobile Google Updates Ads for Mobile

Google’s Mobile Ads Blog just

DoubleClick For Advertisers Gets An Updated API DoubleClick For Advertisers Gets An Updated API

Since the DoubleClick for Publishers API was recently updated last week, it was only a matter of time before its close relative – DoubleClick for Advertisers – got an update as well. That time is now as Google has released …

Google Releases New Version Of The Doubleclick For Publishers API Google Releases New Version Of The Doubleclick For Publishers API
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It’s been a week since a new API release, and I was just starting to get bored without having any new announcements. Google is the cure to my boredom with the release of version 201204 of the Doubleclick for Publishers …

Google On Managing Mobile Search Campaigns Google On Managing Mobile Search Campaigns

Google posted what it considers to be best practices for managing mobile campaigns, and some specific instructions for using DoubleClick Search to do so, on its DoubleClick Advertiser blog. Google says to create separate campaigns for each platform you’re targeting, …

Google Explains DFA API Site Management Google Explains DFA API Site Management

The fine folks at Google have found people struggling with site management when it comes to DFA. To combat the confusion, they have created a handy tutorial that should help out. On the Google Ads Developer Blog, the team lays …

Google DFP API Gets New Features Google DFP API Gets New Features

Google’s DoubleClick for Publishers offers small businesses “a free hosted ad serving solution” that helps them manage their “growing online advertising business.” The DFP API

Google: Ad Exchange RTB Protocol Changes Coming Soon Google: Ad Exchange RTB Protocol Changes Coming Soon

Double Click ad exchange is a useful tool in the world of online advertising. It’s a fast way for agencies to buy and sell ads on the numerous sites that Google advertises on. There are some important changes coming April …

Google Brings AdMob and DoubleClick Ad Exchange Together Google Brings AdMob and DoubleClick Ad Exchange Together
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Google announced that in the coming weeks, AdMob developers will be able to make their in-app inventory available on Google’s DoubleClick Ad Exchange. Google is only letting a small number of pre-qualified buyers compete for the inventory at first, but …

Google Celebrates DoubleClick Anniversary, Success

Sometimes, acquisitions don’t work out.  Sometimes, they do.  And the DoubleClick acquisition is definitely an example of the second scenario, as Google shared some numbers this afternoon that paint a picture of remarkable growth. Today marks the third anniversary of …