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All Posts Tagged Tag: ‘DoubleClick’

Google Announces Partner Select Marketplace

Google announced Google Partner Select, a new premium programmatic marketplace to connect publishers “investing in top-quality video” with brands that want to buy against it. The company says marketers are eager to buy against high quality video experiences, citing the projection from eMarketer that video ad spending will grow from 4 billion last year to nearly $6 billion in 2014. …

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Google Analytics Gets New DoubleClick Integrations

Google announced that Google Analytics Premium is now integrated with DoubleClick Campaign Manager and DoubleClick Bid Manager. “Today’s consumers move easily across many channels and devices on their journey to a purchase,” says product manager Ravi Mruthyunjaya. “Top marketers rely on the DoubleClick Digital Marketing platform to run the sophisticated cross-channel ad campaigns that can reach their customers every step …

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Google Adds DoubleClick Ad Exchange Real-Time Bidding From Cloud Platform

Google announced that it is now letting marketers conduct real-time bidding on the DoubleClick Ad Exchange right from Google Cloud Platform. Ad Exchange users hosted on Google Compute Engine will always get 100 milliseconds for bid request processing and free network transit from Google Cloud Platform to all Ad Exchange trading locations (North America – east coast and west coast …

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Google Adds Shopping Campaign Support To Doubleclick Search

As reported earlier, Google has added support for Shopping Campaigns to the AdWords API. The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce Suite. Google says clients should reach out to their account managers for access. Google first announced Shopping Campaigns, a new …

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Google Partners With Boost Media For DoubleClick Search

Google announced on Thursday that it has partnered with Boost Media to bring the latter’s ad creative optimization solution to DoubleClick Search. Google says the partnership will allow advertisers to benefit from increased ROI with “proven” optimization agorithms, as well as scale campaigns and save time with custom-tailored ad creation, and cut costs by focusing on the right ads. “On …

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Google Enters Ad Partnership With Time Inc.

Google has partnered with Time Inc. to launch the Time Inc. Global Exchange, a new ad exchange giving marketers programmatic access to Time’s properties around the world, which reach 116 million consumers. It will be powered by the DoubleClick Ad Exchange. “The strategic relationship between Time Inc. and Google to enable programmatic buying across markets will result in one of …

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Google And Yandex Partner Up On Display Ads

Yandex, Russia’s leading search engine company, announced that it has struck an advertising partnership with Google, which will see Google’s DoubleClick Bid Manger connect to Yandex’s own real-time bidding system. Yandex’s demand-side platform AWAPS will join Google’s DoubleClick AdExcahnge. The deal is only related to display advertising, and has no effect on text-based contextual ads. Google advertisers will get access …

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Google Adds Channel Intelligence DoubleClick Search Integration

Google announced on Monday that DoubleClick Search will now integrate feed management and optimization capabilities from Channel Intelligence, with the first step coming in the form of an add-on to the DoubleClick Search Commerce Suite. The add-on combines Channel Intelligence’s data feed solution with workflow and optimization features from DoubleClick Search, Google says. “Especially with the announcement of Shopping campaigns, …

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Google Makes Deal With Local Publishers In U.S.

Google and The Local Media Consortium, which is made up of 800 newspapers and 200 local broadcast outlets from 41 member companies throughout the U.S., announced a strategic partnership, which will see Google providing the consortium’s members with ad products. The consortium will launch a private ad exchange powered by Google’s DoubleClick Ad Exchange technology. Additionally, members will have access …

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Google Announces DoubleClick Search Commerce Suite

Google just announced the DoubleClick Search Commerce Suite, which the company describes as offering “a smarter, faster, product-centric layer to search management.” The suite gives advertisers tools for updating and creating text ads and product listing ad campaigns based on product catalog, real-time data and measurements. “We designed the DoubleClick Search Commerce Suite with products at the core, letting you …

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Google Partners With Facebook On Advertising

Google announced today that it has partnered with Facebook to add DoubleClick Bid Manager to Facebook’s FBX real-time bidding exchange. This comes a little over a year after FBX left beta. “Partnership has been key to Google’s success as a rising tide lifts all boats,” says Google’s Payam Shodjai. “DoubleClick Bid Manager (formerly Invite Media) has been helping agencies and …

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Google Launches New ‘DoubleClick Studio Layouts’ Rich Media Ad Tool

Google’s DoubleClick has announced the launch of a new tool, which it says will let you build rich media ads in minutes, and get them live in hours. After testing the tool with partners, Google is now launching it to the public. “With today’s launch, you no longer have to toil through the hand-coding of a long tear sheet, or …

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