Google just announced the DoubleClick Search Commerce Suite, which the company describes as offering "a smarter, faster, product-centric layer to search management."
The suite gives advertisers tools for updating and creating text ads and product listing ad campaigns based on product catalog, real-time data and measurements.
"We designed the DoubleClick Search Commerce Suite with products at the core, letting you efficiently build, manage, and optimize campaigns by seamlessly integrating with your existing product investments," Google says in a blog post. "As the only platform directly integrated with Google Merchant Center, we make your product inventory visible and accessible within DoubleClick Search -- meaning there’s no need to navigate a separate interface, manage a manual upload, or wait for a separate team to deliver product feed data. Instead, anyone on your marketing team can act on live updates, as they happen."
"For example, inventory-aware campaigns uses this live product information to automatically create and update text ads, keywords, and bids based on real-time changes to your Google Merchant Center feed -- inclusive of updates to pricing, availability, product descriptions, and more -- with no extra work, and at no extra cost to set up," Google adds.
Google is also adding dynamic product listing ads creation and product listing ads optimization capabilities. More details on these here.
Image via Google