Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses

Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand. After two decades, Google is retiring AdWords and DoubleClick names and rebranding them instead.…

Google’s DoubleClick Bringing Video to Native Ads

Google’s DoubleClick announced today the ability to include video with both mobile and desktop native ads. This is important considering that more than half of all ad queries on DoubleClick’s publisher platform are on mobile. “With the addition of video…

“AMP for Ads” Makes Mobile Faster… and More Profitable

Googles Paul Muret, VP, Display, video & Analytics at Google, says that Google’s research shows that the average mobile site takes 19 seconds to load. If however, through optimization you can get your site to load within 5 seconds or…

TV Ad Industry Takes On The Internet With Addressable Advertising

The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital advertising world of the internet and is hitting back with addressable advertising. For years advertisers have become accustomed to extreme targeting with website advertising and…

How Gannett Increased Their Programmatic Ad eCPMs By 15%

Tim Wolfe, VP of Revenue Operations for Gannett recently talked about Gannett’s success in using Google’s DoubleClick for Publishers First Look product which was announced last year but only made available to all DoubleClick for Publishers clients in April. “Gannett…

Google Turns Search Into TV Guide, Announces TV Solutions for DoubleClick

Google made a handful of television-related announcements at the National Association of Broadcasters Show television industry event. For one, Google Search will start showing live TV listings serving as your TV guide in a way that you probably hoped it…

DoubleClick Expands First Look, Tests Bidding in Dynamic Allocation

Google announced that First Look is now available to all DoubleClick for Publishers clients around the world and that it has begun testing exchange bidding in Dynamic Allocation. DoubleClick for Publishers First Look was first announced in beta several months…

Marchex Integrates With DoubleClick Search To Connect Phone Calls to Keywords

Marchex announced a new integration with DoubleClick Search to deliver better return on ad spend for search marketers that rely on inbound phone calls to drive revenue. According to the mobile ad analytics company, the integration is the only one…

Google Says No More To Flash Ads

Google announced that it is phasing out Flash from ads entirely. As of June 30th, advertisers will no longer be able to upload Flash ads into DoubleClick Campaign Manager, Bid Manager, or AdWords. Beginning on January 2nd, 2017, Flash ads…

DoubleClick Gives Brands New App Install Features

Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build app install campaigns for branded apps. For starters, if your app is in the Google Play Store, you can now automatically track installs of the…

Google Web Designer Gets Simplified Workflows For Dynamic Creative

Google announced that it has added simplified workflows to Google Web Designer that are designed to make it easier to build dynamic ad creative in HTML5. DoubleClick advertisers can utilize the tool to choose which data signals and feed attributes…

DoubleClick Ad Exchange Gets Native Ads, Mobile Video Interstitials

Google announced that it is bringing programmatic support native ads and mobile video interstitials to the DoubleClick Ad Exchange. The company announced native formats in DoubleClick for Publishers earlier this year, but now publishers can sell native ads programatically in…

DoubleClick Active View Updates Announced

Google announced a couple of Active View-related updates for DoubleClick as part of the company’s efforts to help with the advertising industry’s viewability woes. The first is the addition of Active View optimization to DoubleClick Bid Manager, which the company…

DoubleClick Adds Payment IDs to Ad Exchange For All Buyers

Google’s DoubleClick announced that it is currently in the process of applying for TAG Registration and that its version of Payment IDs is available in the DoubleClick Ad Exchange to all buyers globally. This is an effort to support the…

DoubleClick Search Commerce Suite Adds Bing Shopping Campaigns

Google announced that Bing Shopping Campaigns are now part of the DoubleClick Search Commerce Suite. It’s always heartwarming to see Google adding support for more Microsoft offerings isn’t it? “Bing Shopping Campaigns for Bing Ads make it easier and faster…

Google Launches Certified Publishing Partner Program For AdSense, DoubleClick

Google just announced the launch of its new Certified Publishing Partner program for AdSense and DoubleClick. Partners in the program are considered (by Google) experts at account management services including full-service ad operations, implementation and testing; mobile, web app and…

Google Works To Eliminate Ad Injectors

Google announced that it’s making new efforts to eliminate injected ads from the advertising ecosystem including an automated filter in DoubleClick Bid Manger. This gets rid of impressions generated by ad injectors before bids are made. As the company explains,…

Google’s DoubleClick Integrates App Install, Event Data From Measurement Partners

Google is striving to improve the measurement accuracy between different app attribution trackers and DoubleClick with the announcement of its ability to integrate app install and event data from third party measurement partners, beginning with TUNE. As a result of…

DoubleClick Gets comScore GRP Solution, Average Viewable Time Measurement For Active View

Google’s DoubleClick announced a new Gross Rating Point (GRP) solution resulting from a partnership with comScore, which was announced last year. It’s called comScore vCE in DoubleClick. It also announced updates to its Active View viewability solution. comScore vCE in…

Google Adds Cross-Device Measurement To DoubleClick

Google just announced that it’s bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across the web. Cross-device conversions are Google’s estimates based on aggregated and anonymized data from users who have previously signed in…