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Tag: DoubleClick

Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses
Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand. A...
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Google’s DoubleClick Bringing Video to Native Ads
Google’s DoubleClick announced today the ability to include video with both mobile and desktop native ads. This is important considering that mo...
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“AMP for Ads” Makes Mobile Faster… and More Profitable
Googles Paul Muret, VP, Display, video & Analytics at Google, says that Google’s research shows that the average mobile site takes 19 second...
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TV Ad Industry Takes On The Internet With Addressable Advertising
The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital advertising world of the internet and is hitt...
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How Gannett Increased Their Programmatic Ad eCPMs By 15%
Tim Wolfe, VP of Revenue Operations for Gannett recently talked about Gannett’s success in using Google’s DoubleClick for Publishers First...
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Google Turns Search Into TV Guide, Announces TV Solutions for DoubleClick
Google made a handful of television-related announcements at the National Association of Broadcasters Show television industry event. For one, Google ...
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DoubleClick Expands First Look, Tests Bidding in Dynamic Allocation
Google announced that First Look is now available to all DoubleClick for Publishers clients around the world and that it has begun testing exchange bi...
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Marchex Integrates With DoubleClick Search To Connect Phone Calls to Keywords
Marchex announced a new integration with DoubleClick Search to deliver better return on ad spend for search marketers that rely on inbound phone calls...
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Google Says No More To Flash Ads
Google announced that it is phasing out Flash from ads entirely. As of June 30th, advertisers will no longer be able to upload Flash ads into DoubleCl...
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DoubleClick Gives Brands New App Install Features
Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build app install campaigns for branded apps. For...
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Google Web Designer Gets Simplified Workflows For Dynamic Creative
Google announced that it has added simplified workflows to Google Web Designer that are designed to make it easier to build dynamic ad creative in HTM...
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DoubleClick Ad Exchange Gets Native Ads, Mobile Video Interstitials
Google announced that it is bringing programmatic support native ads and mobile video interstitials to the DoubleClick Ad Exchange. The company announ...
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DoubleClick Active View Updates Announced
Google announced a couple of Active View-related updates for DoubleClick as part of the company’s efforts to help with the advertising industry&...
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DoubleClick Adds Payment IDs to Ad Exchange For All Buyers
Google’s DoubleClick announced that it is currently in the process of applying for TAG Registration and that its version of Payment IDs is avail...
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DoubleClick Search Commerce Suite Adds Bing Shopping Campaigns
Google announced that Bing Shopping Campaigns are now part of the DoubleClick Search Commerce Suite. It’s always heartwarming to see Google addi...
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Google Launches Certified Publishing Partner Program For AdSense, DoubleClick
Google just announced the launch of its new Certified Publishing Partner program for AdSense and DoubleClick. Partners in the program are considered (...
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Google Works To Eliminate Ad Injectors
Google announced that it’s making new efforts to eliminate injected ads from the advertising ecosystem including an automated filter in DoubleCl...
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Google’s DoubleClick Integrates App Install, Event Data From Measurement Partners
Google is striving to improve the measurement accuracy between different app attribution trackers and DoubleClick with the announcement of its ability...
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DoubleClick Gets comScore GRP Solution, Average Viewable Time Measurement For Active View
Google’s DoubleClick announced a new Gross Rating Point (GRP) solution resulting from a partnership with comScore, which was announced last year...
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Google Adds Cross-Device Measurement To DoubleClick
Google just announced that it’s bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across ...
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