Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses

Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand. After two decades, Google is retiring AdWords and DoubleClick names and rebranding them instead.…

Google’s DoubleClick Bringing Video to Native Ads

Google’s DoubleClick announced today the ability to include video with both mobile and desktop native ads. This is important considering that more than half of all ad queries on DoubleClick’s publisher platform are on mobile. “With the addition of video…

“AMP for Ads” Makes Mobile Faster… and More Profitable

Googles Paul Muret, VP, Display, video & Analytics at Google, says that Google’s research shows that the average mobile site takes 19 seconds to load. If however, through optimization you can get your site to load within 5 seconds or…

TV Ad Industry Takes On The Internet With Addressable Advertising

The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital advertising world of the internet and is hitting back with addressable advertising. For years advertisers have become accustomed to extreme targeting with website advertising and…

How Gannett Increased Their Programmatic Ad eCPMs By 15%

Tim Wolfe, VP of Revenue Operations for Gannett recently talked about Gannett’s success in using Google’s DoubleClick for Publishers First Look product which was announced last year but only made available to all DoubleClick for Publishers clients in April. “Gannett…

Google Turns Search Into TV Guide, Announces TV Solutions for DoubleClick

Google made a handful of television-related announcements at the National Association of Broadcasters Show television industry event. For one, Google Search will start showing live TV listings serving as your TV guide in a way that you probably hoped it…

DoubleClick Expands First Look, Tests Bidding in Dynamic Allocation

Google announced that First Look is now available to all DoubleClick for Publishers clients around the world and that it has begun testing exchange bidding in Dynamic Allocation. DoubleClick for Publishers First Look was first announced in beta several months…

Marchex Integrates With DoubleClick Search To Connect Phone Calls to Keywords

Marchex announced a new integration with DoubleClick Search to deliver better return on ad spend for search marketers that rely on inbound phone calls to drive revenue. According to the mobile ad analytics company, the integration is the only one…

Google Says No More To Flash Ads

Google announced that it is phasing out Flash from ads entirely. As of June 30th, advertisers will no longer be able to upload Flash ads into DoubleClick Campaign Manager, Bid Manager, or AdWords. Beginning on January 2nd, 2017, Flash ads…

DoubleClick Gives Brands New App Install Features

Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build app install campaigns for branded apps. For starters, if your app is in the Google Play Store, you can now automatically track installs of the…