Google Adds Shopping Campaign Support To Doubleclick Search

Chris CrumMarketing & Advertising

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As reported earlier, Google has added support for Shopping Campaigns to the AdWords API.

The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce Suite.

Google says clients should reach out to their account managers for access.

Google first announced Shopping Campaigns, a new PLA campaign type, last fall. Last month, they opened up the format for everybody.

"With this release, we’ve integrated AdWords’ streamlined, flexible workflows and powerful reporting tools for Shopping campaigns seamlessly with the DoubleClick Search platform," Google says in a blog post.

It goes on to say that this will help advertisers "efficiently create and manage Shopping campaigns with faster workflow and automation tools" and "surface insights quickly with real-time, product-centric reporting."

Last week, the Doubleclick Search Commerce Suite also got new Channel Intelligence data feed integration.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.