Google and The Local Media Consortium, which is made up of 800 newspapers and 200 local broadcast outlets from 41 member companies throughout the U.S., announced a strategic partnership, which will see Google providing the consortium’s members with ad products.
The consortium will launch a private ad exchange powered by Google’s DoubleClick Ad Exchange technology. Additionally, members will have access to DoubleClick for Publishers, and the option to run AdSense ads on their sites and Google Custom Search-powered search results.
“The Local Media Consortium represents the best of what the web has to offer in terms of content and engaged local audiences,” said Laurent Cordier, Managing Director, Americas Partnerships, News & Magazines for Google. “We’re looking forward to working with their leadership and members to build on this partnership and help grow the businesses of valued newspapers and news stations from across the country.”
“By partnering with Google we are able to bring Google’s digital tools, technology and sales opportunities to all of our media members and our advertisers across the country,” said Patrick J. Talamantes, President and CEO of consortium member The McClatchy Company. “The vast size and scale of the Consortium’s collective audience makes this kind of partnership possible with one of the world’s top digital companies. We’re excited about the possibilities of this partnership.”
Consortium member sites account for 10 billion monthly ad impressions, 2 billion page views and 240 million monthly unique visitors.
Terms of the deal were not disclosed.
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