Tag: Display Ads

Report: Microsoft To Overtake Yahoo In Online Ads This Year
Microsoft will surpass Yahoo in digital ad market share this year, according to a new...
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Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers
Kantar Media has a new report out indicating that U.S. advertising expenditures increased 0.9% last year, driven mainly by large advertisers. Expenditures finished the year at $140...
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New ‘+Post Ads’ Let Advertisers Reach Millions Of Sites With Google+ Posts
It was only a matter of time before Google+ got ads, and that time has now come. Google product manager Eran Arkin an...
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Google Launches New Ad Creation Solution ‘Ready Creatives’
Google announced the launch of a new display ad creation solution called Ready Creatives, which is made up of two tools called Ready Image Ads and Ready Ad Gallery....
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Google Launches DoubleClick Ad Verification Tool
Google announced a new ad verification tool for agencies and marketers using DoubleClick, called DoubleClick Verification. The tool includes site content monitoring to help hig...
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AOL To Bolster Display Ad Offerings With Pictela Pick-Up
AOL announced that it has acquired ad platform firm Pictela. The company makes what is described as a "high-definition brand content platfo...
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Facebook And Yahoo Tops In Display Advertising
Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter of this year, representing a 22 percent increase compared to a year ago....
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Facebook Top Display Ad Publisher In The UK
The UK online display advertising market for the third quarter of 2010 showed strong gains compared to Q3 2009, according to the latest report from comScore. UK I...
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Online Advertising Sets a New Record
In the first half of 2010, online ad revenues in the U.S. reached $12.1 billion, setting a new half-year record. The total also represented an 11.3% increase over the same perio...
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Google Outlines Display Ad Strategies
Google has an interesting post up today on its official blog, outlining its efforts i...
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Google Launches New Image Search Ads
Google began rolling out a new design for its image search today, and alon...
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Omnicom Makes Big Commitment To Google Display Ads
Google's display ad business is about to explode (in a positive way), according to a new report.  Omnicom Media Group has supposedly committed to spending hundreds of milli...
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Microsites Drive Brand Engagement, Purchase Intent
Microsites are commonly used by brands in online marketing. Dynamic Logic, a firm...
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2010: The Year of the Display Ad for Google?
This could be the year of the display ad. That's not to say that display ads aren't prevalent every year, but Google has only been involved with that for a little while, and if...
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