All Posts Tagged Tag: ‘Display Ads’

Google Lets You Measure Conversions That Start On Web, End In App (Or Vice Versa) For Display Campaigns

Google announced that advertisers can now take advantage of Estimated Total Conversions for measuring conversions that started on the web and finished in an app, or vice versa, for display campaigns. This will require the advertiser to set up conversion tracking on their Android and/or iOS app for in-app activities. The feature will work if the click and conversion happen …

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Google Adds Engagement Columns In Reporting For Lightbox Ads

Google announced that it is adding three new columns to AdWords Display reporting later this month. It says these will give advertisers who use Lightbox ads an easier way to view engagements, engagement rate, and average CPE metrics. Google said in a note on the AdWords Google+ page: These new columns will help advertisers easily differentiate engagement metrics (when someone …

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Google Launches Estimated Cross-Device Conversions For Display Ads

Google said on Tuesday that it will start rolling out estimated cross-device conversions for display ads to all advertisers. Google launched estimated total conversions for search ads in AdWords a year ago. As Google’s Sridhar Ramaswamy said at the time, “Estimated Total Conversions will provide you with a holistic view of all of the conversions driven by your Google search …

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Google’s New Mobile Ad Formats, Flash-to-HTML5 Tools

Recognizing that display ads don’t always translate well from the desktop to mobile devices, Google announced on Monday that it will be launching several new mobile display formats and tools across the Google Display Network, the AdMob Network, and DoubleClick over the coming months. New formats include: mobile lightbox engagement ads, TrueView video ads for the AdMob network, an anchor …

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Report: Microsoft To Overtake Yahoo In Online Ads This Year

Microsoft will surpass Yahoo in digital ad market share this year, according to a new report from eMarketer. This comes as Yahoo just reported a disappointing quarter, with much of the disappointment coming specifically from its display advertising business. “Our top priority is revenue growth and by that measure, we are not satisfied with our Q2 results,” said CEO Marissa …

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Kantar Media Compares 2013 Ad Spend Growth Across Media, Looks At Top 10 Advertisers

Kantar Media has a new report out indicating that U.S. advertising expenditures increased 0.9% last year, driven mainly by large advertisers. Expenditures finished the year at $140.2 billion, with ad spending during Q4 up 1.6% year-over-year. Spending among the top ten advertisers reached $15,964.4 million, up 6.6% from the previous year with Pfizer putting in the highest growth rate. Check …

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New ‘+Post Ads’ Let Advertisers Reach Millions Of Sites With Google+ Posts

It was only a matter of time before Google+ got ads, and that time has now come. Google product manager Eran Arkin announced in a Google+ post that the company’s social layer is introducing something called “+Post Ads”. These are basically promoted posts, but rather than just appearing on Google+, they appear throughout the Google Display Network. For now, Google …

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Google Launches New Ad Creation Solution ‘Ready Creatives’

Google announced the launch of a new display ad creation solution called Ready Creatives, which is made up of two tools called Ready Image Ads and Ready Ad Gallery. With Ready Image Ads, advertisers can add their URLs, and it will automatically construct display ads based on the images from the website. The creative can then be customized by adjusting …

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Google Launches DoubleClick Ad Verification Tool

Google announced a new ad verification tool for agencies and marketers using DoubleClick, called DoubleClick Verification. The tool includes site content monitoring to help highlight potential issues with ads. It will analyze content at the URL level for each page that your ad is served upon. It uses 18 classifiers for “unsafe” content categories. Among these are: gambing, adult, drugs, …

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AOL To Bolster Display Ad Offerings With Pictela Pick-Up

AOL announced that it has acquired ad platform firm Pictela. The company makes what is described as a "high-definition brand content platform" for online advertising and social media. This follows other recent acquisitions by AOl, such as that of TechCrunch, Thing Labs, 5min Media, and StudioNow. 

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Facebook And Yahoo Tops In Display Advertising

Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter of this year, representing a 22 percent increase compared to a year ago.

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Facebook Top Display Ad Publisher In The UK

The UK online display advertising market for the third quarter of 2010 showed strong gains compared to Q3 2009, according to the latest report from comScore.

UK Internet users received more than 221 billion display ads during the third quarter, marking a 34 percent increase compared to a year ago.

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Online Advertising Sets a New Record

In the first half of 2010, online ad revenues in the U.S. reached $12.1 billion, setting a new half-year record. The total also represented an 11.3% increase over the same period the previous year. It also included the highest second-quarter on record. This is all according to the Interactive Advertising Bureau and  PwC

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Google Outlines Display Ad Strategies

Google has an interesting post up today on its official blog, outlining its efforts in growing display advertising. Within this outline are five what Google calls "key principles guiding our future product innovations in this area."

In short, these principles are: making life more efficient, total revenue management, more insight and control, betting on openness, everything is going to be "display".

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Google Launches New Image Search Ads

Google began rolling out a new design for its image search today, and along with that came a new ad format. The format is called (appropriately) Image Search Ads.

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Omnicom Makes Big Commitment To Google Display Ads

Google’s display ad business is about to explode (in a positive way), according to a new report.  Omnicom Media Group has supposedly committed to spending hundreds of millions of dollars on Google’s display ads over just the next couple of years.

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Microsites Drive Brand Engagement, Purchase Intent

Microsites are commonly used by brands in online marketing. Dynamic Logic, a firm that evaluates the effectiveness of branded microsites, says that 7.8% of people become aware of a campaign’s message who otherwise would not have, when there is a microsite involved.

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2010: The Year of the Display Ad for Google?

This could be the year of the display ad. That’s not to say that display ads aren’t prevalent every year, but Google has only been involved with that for a little while, and if analysts’ projections are accurate, this will be the year that Google’s display ad business tops $1 billion in sales.

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Google Gets a New Real-Time Infrastructure for Display Ads

Google just announced that it is acquiring Teracent, a provider of "intelligent dynamic display advertising." The company considers itself a pioneer in dynamic ad serving and optimization solutions. Google appears to agree.

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Does Size Matter in Display Advertising?

Eyeblaster released its Research Global Benchmark report for 2009, which provides an analysis of the performance of different types of display ads like banners and rich media ads. The research found that while clickthrough rates for standard banners improved with an increase in size, size did not factor into the performance of clicks on rich media ads.

"In rich media, size is only one component of banner visibility on the site," says Eyeblaster.

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Google Launches New Display Ad Measurement Tool

Google has launched a new tool in the US and the UK to measure the impact of display ad campaigns across the Google Content Network. It’s called Campaign Insights.

Google says the tool can give reliable data about how a campaign has raised brand awareness or active user interest, in a particular product or service. It calculates the incremental lift in both online search activity and website visits resulting from a display ad campaign.

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Local Video Display Ads On the Rise

Online video advertising platform Mixpo is sharing some stats regarding the growth of local video and interactive display ads.

"Year-over-year, Mixpo has seen, primarily, local TV advertisers, extend their broadcast strategy and campaigns to the Web by more than 300 percent," a Mixpo spokesperson tells WebProNews. During that time, according to Mixpo, over 1.2 million minutes of video display advertising have been watched. That translates to over two years of 24/7 non-stop TV viewing.

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Cable Companies Take Advertisers’ Ads Online

National Cable Communications (NCC) and Mixpo have launched an initiative to let cable advertisers extend their TV commercials to the web. This is not aimed at creating pre/post roll video ads like you might think, but videos as display ads in place of traditional banners.

NCC is jointly owned by three of the largest cable companies – Comcast Cable, Cox Communications, and Time Warner Cable. This makes up a good-sized chunk of television advertising in the US.

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Google Launches New Templates for Display Ads

Google has introduced a set of new ad templates for its Display Ad Builder tool. The templates, which Google refers to as "elegant" reside in the "general" category.

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Search Ads Convert Better with Display

eZanga is a company that prides itself on providing online advertisers with local, regional, and national advertising with high ROI. The company has now launched display advertising with search.

CEO Rich Kahn tells WebProNews about the significance of this, and talks about why things are looking bright for online advertising, and specifically display advertising.

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AT&T Enters the Yahoo Ad-Selling Business

Yahoo and AT&T announced a partnership, where AT&T will sell Yahoo! display ad inventory to local businesses in the US. They will begin doing so later this summer.

"Local businesses are looking to drive in-store traffic, and our alliance with AT&T Interactive will help them reach a local audience of highly-engaged potential customers on Yahoo!," said Jim Schinella, Senior Vice President, North America Region, Yahoo!.

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Yahoo Talks Details of New Display Ads

As reported earlier, Yahoo! has launched a new self-serve display advertising solution called Yahoo! My Display Ads. A Yahoo spokesperson was kind enough to answer a few questions about the service for WebProNews.

Chris Crum: Are there templates that support video and rich media?

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Yahoo Goes the Display Ad Route

Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to help small and medium-sized businesses easily reach their target audience via Yahoo and its network of partner sites.

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Half Respond To Display Ads By Searching

For the longest time, hardcore ROI-focused PPCers saw little to convince them of the benefits of traditional branding online. Rampant ad blindness among consumers and lack of data to support “awareness” arguments* led many to maintain trimmer, search-focused budgets with measurable results.

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Auto Makers Making Good Use of Online Advertising

Research from comScore recently showed that auto makers are doing pretty well with online advertising. In particular, they are using the medium to push SUVs. comScore explains one example:

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Online Ads Need to Be More Engaging

A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes.

They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study include:

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How to Build Display Ads with Google

Google has crafted several new videos to help users better understand the process of creating display ads using Google AdWords. They’ve had two videos on the process since October, but have now released four more.

The first one is simply on accessing the feature in AdWords in the first place:

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Search Ads Vs. Display Ads?

Many online advertisers continue to struggle with the decision to use either search engine advertising or display advertising. Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and the like, or good old fashioned banner displays. Both offer valid reasons, and each outperforms the other in different areas.

Why Not Use Both?

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TNS: Internet display ads grab more revenue

A year over year look at first quarter spending in 2007 and 2008 showed online display advertising gaining well. The rest of the media industry…not so much.

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Display Ads Working Well For L.A. Paper’s Site

The death of print used to be a hot topic, and after the first signs of a recession appeared, predicting print’s downfall became absolutely fashionable.  But an examination of the Los Angeles Times’s display ad revenue reveals that it’s doing a good job of adapting.

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Many Ads Attract A Single Type Of Person

Want an under-50 male to click on your ad?  According to a new study, that’s relatively likely to happen.  Unfortunately, if you’re targeting over-80 ladies, you might well wind up with the same young fella.

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Compete, ComScore Show Off Analytics Services has moved its Search Analytics out of private beta into a ‘pay as you go’ model, while ComScore introduced its Ad Metrix Publisher for advertisments.

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Profits Fall At Yahoo, But Don’t Blame Search

Jerry Yang’s return as Yahoo CEO experienced a less than auspicious start to his first time back at the helm for an earnings announcement, as the numbers showed a dip in display ad performance.

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Display Ads Remain Important To Marketers

According to new data from TNS Media Intelligence, Internet phone company Vonage spent over $185 million on display ads in 2006, outspending competitors Verizon Communications and display ad giant Netflix.

The budget share for display and classified ads will remain unchanged through 2011, with paid search gaining ground and rich media along with video increasing according to eMarketer senior analyst David Hallerman.

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