Newspaper websites saw large amounts of traffic in the fourth quarter of 2010, attracting an average monthly audience of 105.3 million unique visitors or 62 percent of all adult Internet users.

The analysis, by comScore for the Newspaper Association of America, also indicates that newspaper websites continue to attract key demographics, reaching 58 percent of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year on average through out the quarter.

New numbers are out with respect to the U.S. online video landscape, and, to be perfectly honest, they’re quite similar to the old numbers.  But according to comScore, at least one noteworthy thing happened in December: Hulu made its way back onto a top ten list.

Hulu’s been on the edge as of late.  In October, it came in tenth among video sites in terms of total unique viewers.  Then Hulu, despite all the backing it’s received from ABC, Fox, and NBC, was absent from the November list.

In November 2010, the number of U.S. visitors to web-based email sites decreased 6 percent compared to the previous year, while email engagement declined at a greater rate, according to a new report from comScore.

During the same time period, the number of users accessing email via their mobile devices grew by 36 percent.

New stats from comScore are out, and as seen by the research firm, it seems the December search market was an eventful place.  Google and Bing both managed to increase their market shares, while Yahoo saw a somewhat substantial drop occur.

Let’s start at the top.  According to comScore, Google’s market share rose to 66.6 percent, putting it a rounded decimal point away from being the search engine used by two-thirds of Americans (if you figure that 66 and two-thirds would round up to 66.7).

Samsung was the top handset maker in the U.S. for the three month period ending in November, accounting for 24.5 percent of the market, while RIM led among smartphones with 33.5 percent market share, according to comScore.

Online retail spending for the 2010 holiday season reached $32.6 billion, representing  an increase of 12 percent compared to last year and an all-time record, according to the latest report from comScore.

Heading into the holiday season, many economic experts seemed to fear that the average present would be a homemade scarf or coffee mug.  Instead, the latest (and probably last) comScore data concerning the holiday shopping season shows that U.S. online spending hit a record $30.8 billion.

That works out to an increase of 13 percent compared to the same period (November 2nd through December 27th) in 2009, which isn’t at all bad.  It certainly beats the rate of inflation and hints that people weren’t trying to be tightfisted.

comScore released its monthly update on the traffic activity at the top web properties for the month of November. 

Online holiday spending has reached $27.46 billion this season, marking a 12 percent increase over the same time period versus last year, according to a new report from comScore.

Facebook and Hulu, while doing fine in many respects, couldn’t quite hold online video viewers’ interest in November as they’ve done before.  New stats from comScore indicate that both companies failed to match past performances last month, with Facebook losing a spot on a top ten list and Hulu falling off it.

To delve into the numbers: Facebook saw its unique user count fall from 47.4 million individuals in October to 42.5 million in November, which caused it to drop from fifth place to sixth in terms of attracting unique video viewers.

Microsoft employees should know that setting off fireworks would be neither seasonally appropriate nor entirely in proportion to the small search gains Bing may have seen last month.  But a new comScore report indicates that Bing did indeed see its share of the search market increase in November, and that’s all the more significant since Google and Yahoo saw their shares go down.

Online holiday spending has reached $23.82 billion, representing a 12 percent increase over the same time period last year, according to the latest report from comScore.

The most recent week (week ending Dec. 12) reached $5.31 billion in spending, an increase of 12 percent over the corresponding week last year. Monday, December 13, known as “Green Monday” (the second Monday in December when online spending has historically tended to peak), reached $954 million in spending, representing a 12-percent increase compared to last year.

U.S. online holiday spending has reached $21.95 billion during the first 40 days of the season, an increase of 12 percent over the same time period as last year, according to the latest report from comScore.

The most recent week (week ending Dec. 10) reached $5.15 billion in spending, an increase of 11 percent versus the corresponding week last year, as two individual days each surpassed $900 million.

U.S. online holiday spending has surpassed $17.5 billion in the first 35 days of the November -December shopping season, up 12 percent, according to a new report from comScore.

 Online spending for the first 33 days of the November-December 2010 holiday season has reached $16.8 billion, representing a 12 percent increase over the same time period last year, according to the latest report from comScore.

A new comScore report concerning the state of the mobile market is out, and it should surprise exactly no one that Android’s market share continues to rise.  The rate of Android’s growth is sure to displease some Apple fans, however, as it looks like Android may have eclipsed iOS in terms of smartphone subscribers.

Online holiday spending for the first 29 days of the season has reached $13.55 billion, representing a 13 percent increase over the same time period last year, according to the latest report from comScore.

Cyber Monday reached $1.028 billion in online spending, up 16 percent versus year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar threshold.

Black Friday saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9 percent increase over Black Friday 2009, according to the latest report from comScore.

U.S. ecommerce spending for the first 26 days of the November-December 2010 holiday season reached $11.64 billion, marking a 13 percent increase over the same period last year. Thanksgiving Day (November 26) saw online holiday spending up 28 percent to $407 million.

New comScore video data is out, and as usual, a few corporations traded places in terms of successfully attracting unique viewers.  The bigger story, though, may be the fact that Hulu showed its users over 1.1 billion ads in October, which is more than twice as many as the number two entity, Tremor Media Video Network.

Nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter of this year, representing a 22 percent increase compared to a year ago.

It’s a good bet that the codename "gingerbread" causes employees at RIM, Apple, Microsoft, and Palm to flinch.  The latest stats from comScore show that Android is still on quite a roll even without help from a fresh version of the mobile operating system.

Below, you can see a chart comScore constructed to show how the mobile market changed over a three-month period.  Obviously, the chart represents bad news for everyone who doesn’t collect his or her paycheck from Google.