All Posts Tagged Tag: ‘comScore’

ComScore Reveals Facebook’s Positive Brand Influence

ComScore is getting ready to release a new study on Facebook’s social marketing and they plan to do it at the upcoming ARF Audience Measurement 7.0 conference in New York, along with the release of their new white paper, The Power of Like 2: How Social Marketing Works. What they’ve discovered is that Facebook’s brand exposure actually does have a …

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ComScore Report: Surviving the Upfronts in a Cross-Media World

ComeScore just released a report on cross-media advertising and marketing efforts and what the matured state of online video brings to the effectiveness of a well-rounded campaign. The report features many actionable insights for advertisers, agencies and media buyers who are considering incorporating digital video formats into their current media efforts. Judy Bahary, SVP of Marketing Solutions at ComScore comments …

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Samsung, Texting Still Tops With US Mobile Users

Is this where Apple’s reluctance to develop devices for different price ranges comes back to bite them? I mean, a quick look at the Apple stock prices means you don’t need to shed a tear for them, but the fact that Apple ranks just above Motorola in terms of US mobile device users is, at the very least, surprising. The …

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Instagram Traffic Up 78% in April

Instagram, which became slang for $1 billion in Silicon Valley as of late, saw a 78% increase in unique viewers in April, according to comScore, making it the fastest growing internet property in that time frame. MLB and Directv sites came in at second and third, with 66% and 42% increases respectively. Instagram’s April gains are good news for Facebook, …

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Tumblr Breaks Into comScore’s Top 50 Websites

comScore has just released its top 50 ranking for web properties in the U.S. for the month of April, and microblogging platform Tumblr earned a spot in the field, coming in at #47, with roughly 23.5 million unique visitors. According to its site, Tumblr currently hosts 56.9 million blogs with 23.7 billion posts, all handled by 105 employees. The NYC-based …

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comScore Submits Latest Top 50 Websites

comScore’s latest report on the top web properties in the U.S., based on data from its Media Metrix service, puts Google Sites on top for the month of April, 2012: Microsoft and Yahoo! are almost tied for the #2 spot, while Facebook, AOL and Amazon round out the top six. comScore reports that general web traffic regarding news sites was …

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Yahoo Lost a Considerable Amount of Viewers in April

comScore released the online video rankings for April today and in what is Jack’s complete lack of surprise, Google reigns for yet another month. The most significant change in the rankings for April, though, is the dip in total unique views that Yahoo! had, dropping over 6 million viewers from March. Yahoo managed to still secure the spot as the …

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Facebook’s Master Plan to Colonize the Earth in Likes

Earlier today, we shared with you the staggering statistic of Facebook users in different countries around the world. For some of those countries, like New Zealand and Brazil, people are so over the moon with the social networking site that the word “internet” might as well be spelled F-A-C-E-B-O-O-K. Now, lend us your ear for the second chart-busting hit of …

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E-Commerce Spending Up 17%

Internet marketing research company comScore released its first quarter, 2012 U.S. internet retail sales estimates today, recording a 17% sales increase over last year, totaling roughly $44.3 billion. The latest numbers mark the tenth instance where quarter-over-quarter sales have risen. comScore cites that in Q1, 2012, digital content and subscriptions, computer software, consumer electronics, jewelry and watches and event tickets …

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ComScore Shows Google Dominates the Mobile Web

ComScore, a leading digital metrics company, today released details from its report on social media brands. The results were obtained using comScore’s new mobile behavioral measuring service, which the company calls “Mobile Metrix 2.0.” Using the measurements, comScore was able to rank social and other websites based on the number of unique visitors from smartphones in March 2012. Not surprisingly, …

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comScore Submits Latest Mobile Market Rankings

comScore’s latest survey of roughly 30,000 mobile users via its MobiLens service produced the typical findings of very little difference in the mobile market over a three month period, though Apple and its iPhone have actually achieved a full number in percentage of change regarding devices in use. Since a posting of the same study conducted over the prior three …

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Smartphones Overtake Feature Phones in Japan

With budget smartphones flooding the cell phone market worldwide, it is getting harder and harder for manufacturers of feature phones to keep up. Though feature phones are still successful in new markets for cell phone service around the world, smartphones are the inevitable leaders of the pack. Nokia’s CEO, Stephen Elop, admitted as much in a dismal earnings report last …

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