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Twitter Receiving A Massive Amount Of Free Advertising

When it comes to Internet marketing and social media marketing one of the most important metrics of success is the return on investment (ROI). Everyone demands to see something that measures this although most can’t agree on just how to accomplish that. Twitter is one outlet that people are trying to measure as to just how much value do their efforts get on the micro-blogging service.

The Web Feels The Impact of Michael Jackson’s Death
· 84

Who is the most famous person in the world? A simple question with thousands of possible answers.

Some might say the Pope while others might say President Obama. It’s total speculation; an argument can be made for just about any well-known person.

Ashton Reaches A Million Followers
· 5

About 2 a.m. East Coast time, Ashton Kutcher declared victory in attracting one million followers on Twitter. For what it’s worth—is it worth something?—CNN piggyback publicity team conceded victory, but would reach a million itself sometime in the wee morning hours.

About 7:30 last night, just about the time the Twitter-battle was being hyped on entertainment news, bookies reached out to my inbox to inform me the odds favored CNN. Odds were even on Kutcher, long on Britney.

The Race to a Million Twitter Followers
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Who knew the race to be the first Twitter user with a million followers was so important? It’s not, but it is kind of fun to watch. Ashton Kutcher, CNN, and Britney Spears seem the most likely contenders, but one shadow organization lurks to manipulate while Oprah’s late entry could be an upset.
Ashton Kutcher Facebook

Buying and Selling Twitter Accounts?
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CNN has acquired "the services" of the creator of one of the most popular accounts on Twitter, which is "cnnbrk," an account that posts CNN breaking news. Currently, the account has just under a million followers.

Jason Kincaid at TechCrunch spoke with James Cox, the account holder and has confirmation from CNN that the account is now in their possession. But it’s not like they just bought "the account"…

Email Scam Leads To Phony CNN Site
· 3

Hackers have launched a new email scam that attempts to lure unsuspecting users to a bogus CNN.com news site using the Gaza conflict in an effort to steal passwords.

The RSA FraudAction Research Lab discovered the scam and says the result of the attack is the infection of computers with a Trojan.

Yahoo News Top Web Site On Election Day
· 2

Hitwise has released election online traffic results that show Yahoo News was the most visited Web site overall among the news and political Web sites grabbing  .72 percent of all U.S. visits representing a 55 percent increase on election day.

CNN.com was the most visited TV network Web site receiving .61 percent of all U.S. Internet visits. CNN.com’s visits increased 146 percent on Tuesday compared to Monday. MSNBC.com was the second most visited Web site receiving .40 percent of Internet visits and seeing a 122 percent increase in traffic.

Does Steve Jobs Have Nine Lives?

Although I have ruthlessly defended new media’s potential for legitimacy as a news source, nobody said citizen journalism was a flawless concept. Today a story was posted at iReport.com claiming that Apple CEO Steve Jobs had suffered a severe heart attack. He did not.

The News Revolution Started Yesterday
· 7

Extinction probably isn’t the right word when it comes to assessing the state of journalism; evolution or revolution might be closer. Yesterday, Internet giants like Google and Yahoo, among others, announced enough traditional news media partnerships (and one citizen journalist partnership) that the volume of them became newsworthy itself.

New CNN Show Based on Twitter
· 12

We all know that Twitter is a huge hit with so-called "geeks," but it just may get a big push into mainstream society, thanks to CNN. The news broadcaster has already been incorporating "tweets" into reports, and now anchor Rich Sanchez, a faithful Twitter user, has left a tweet indicating that they would be debuting a new Twitter show today called "Rick Sanchez Direct".

CNN Brings Twitter Mainstream
· 4

You might say we’ve developed a bit of a fascination with Twitter, what with all the coverage and launching our own Twitter people directory, Twellow. Now that even CNN’s talking about Twitter, we’re reminded we were once fascinated by another upstart before it went mainstream: Google.

Most Popular Online News Video Sources Named

Starting last year, Google News slowly tested and introduced video clips.  Fresh stats indicate that it has a ways to go, but news-related videos remain something that many companies will pursue.

CNN Producer Fired For Blogging

CNN has fired television producer Chez Pazienza for blogging without the consent of the network.

CNN To Expand iReport Into Web Site

CNN has plans to expand its citizen journalist driven iReport into its own Web site.

CNN.com

CNN’s New Domain and Other Topics

There is a lot going on this week and it is only Monday, January 21st 2007. I thought I would catch you up on some of the interesting, totally unrelated things, not in any order of importance. I considered covering each of these items today, but

CNN Picks Up iReport.com
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Perhaps we’re just happy it’s Friday, but this sounds like good news all around: CNN has bought the domain iReport.com for $750,000.

YouTube Debates Feature Republicans Tonight

After Democratic candidates answered questions submitted through YouTube in July, their Republican counterparts agreed to participate in the same format.

CNN To Add Digital Production Unit

CNN Worldwide said today it is expanding its news gathering resources including its international online services.

Google Maps Used To Show Oil Spill

It’s unfortunate that they’re getting so much practice, but people are, in any event, learning to document disasters with Google Maps and Google Earth.  The latest problem to get this treatment is the San Francisco oil spill.

When Social Media and PR Work Together

I’m speaking tonight at a panel put on by Business Wire.  If you want to come, please do so, and be sure to say hello.  The topic is on social media generally, but more specifically looking at using social media for enhancing your news value. 

A Guide for Twitter

My friend Jennifer Laycock suggested an article that I am glad I checked out called "Twitter Guide Part #1" written by a blogging newcomer by the name of Caroline Middlebrook.