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Humanizing Your Brand is Inexpensive and Can Pay Off
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Consumers like brands that they can identify with, and it’s hard to identify with a business itself unless you can get to know a little bit about it. Social media and online video are pretty powerful tools for helping consumers get to know a business, and it can cost next to nothing. 

Skype Names Tony Bates of Cisco As New CEO
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Skype announced today that it has appointed Tony Bates its new CEO and Board member. He was previously Senior Vice President of Cisco and General Manager of Cisco’s Enterprise, Commercial and Small Business Division.

He was responsible for over $20 billion of annual revenue and the company’s  Borderless Networks, DataCenter and Collaboration architectures. He managed over 12,500 employees for Cisco. 

Cisco Plans to Acquire ExtendMedia for IP Video Management

Cisco announced today that it intends to acquire ExtendMedia, a content management systems provider out of Newton, Massachusetts.

ExtendMedia’s systems manage video content through monetization for pay media and ad-supported business models. Cisco says that with ExtendMedia, it will be able to help service providers deliver multi-screen offerings as the market transitions to IP video.

Cisco Showcases Big Video Plans

Cisco has quite a large presence at the Consumer Electronics Show (CES) this year. The company is showcasing some interesting new video experiences at the event.

Cisco Completes $3 Billion Starent Networks Acquisition

Update: Cisco announced that the acquisition of Starent Networks has been completed.

Original Article: Cisco announced today that it is acquiring Starent Networks for $35 per share in cash, bringing the total to about $2.9 billion. Starent Networks is a supplier of IP-based mobile infrastructure solutions.

Why Online Video Will Keep Growing Like a Weed
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As you probably know, online video has become quite a hot medium, and the rate at which people view it continues to increase. This is not surprising considering the year we had last year in online video. This year certainly started off with a boom as well as a famous super bowl ad truly introduced the world to Hulu.

Recent research from Nielsen shows that in May, unique visitors, total streams, streams per viewer, and time per viewer were all up compared to the same month in 2008. There was a 49% increase in time per viewer.

Cisco Added to Dow Jones Industrial Average

Cisco Systems has been added to the Dow Jones Industrial Average as General Motors has of course been removed. Cisco released the following statement via the company blog:

Cisco Says It’s Building a Multi-Billion Dollar Industry
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Cisco has launched an initiative to help cities use technology to cultivate sustainable, intelligent industries as well as citizen services and overall economic growth. The initiative is called "Intelligent Urbanization."

Spammers Turning To Targeted Attacks
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Spammers are now taking their cue from search engines and advertisers by making their emails more personalized in attempts to steal users information, according to a new security report from Cisco.

The report found there was a 90 percent growth in threats coming from legitimate domains, nearly double what was seen in 2007. While targeted spear-phishing represents about 1 percent of all phishing attacks it is on track to become more widespread as savvy criminals personalize spam and make messages appear more credible.

Online Video Users Follow Election Closely

Cisco has released a new survey conducted by Compete about the influence of online video and social media applications on American’s political engagement.

The Internet was cited by 62 percent of respondents as a regularly used source for 2008 presidential election information and coverage, which was surpassed only by television (82%).

Traffic to popular online video sites increased fivefold in 2008 compared to 2004. About 30 percent of registered voters said they used online video to follow 2008 presidential election coverage.

Cisco Buying Messaging Provider Jabber
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CiscoCisco aims to bolster its strategy of building internal software innovations. The company announced that it is acquiring presence and messaging software provider Jabber.This is just Cisco’s latest venture into new markets following purchases of WebEx, IronPort, Securent and PostPath.

Japan Is Future Internet Ready
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It’s time for our periodic We-Suck-At-Internet rant, which entails comparing and despairing (thanks, Stewart Smalley) over how slow the Internet is in the US. Once again, Japan has us beat and is ready for next-generation applications like high-quality video streaming. But Slovenia? Lithuania? Latvia? They’re faster than us, too?

Report: Online Video To Drive IP Traffic Growth

The Internet is going to be a busy, busy place by the time 2012 rolls around.  A new report from Cisco suggests that global IP traffic will have sextupled by then, with – depending on how you look at it – online video being mostly to thank or blame.

Cisco Says It Does Not Help China Censor Web

Cisco Systems Inc. defended itself against a human rights group’s claims that the company aided Chinese officials in building a "great firewall" to block Internet user’s access to anti-government content.

Tigers Need Computer Infrastructure Too

IBM and Cisco did their part to make it easier to care for the big cats and several other species residing at North Carolina’s Carnivore Preservation Trust.

MDG Monitor Goes Into Google Earth

Last week, Google partnered with the United Nations in an effort to end global poverty.  It was truly startling to see the two entities together, and all the better since they had such a laudable goal.  The partnership may not have been too effective, though, and Google’s done something about that.

Blogworld: PR Dos & Don’ts

Lead by Sue Bohle – a few friends on the panel, including Brian Solis and John Earnhardt of Cisco. Eastman Kodak, SAP, PRWeb and BlogAds were also part of the panel.

Cisco, Google, And The U.N. Take On Poverty

Google has partnered with many companies and organizations, but a new development is far larger, and should have much more of a real-world impact, than anything we expected to see: the search giant is now working with Cisco and the United Nations to decrease global poverty.

Congress Mulls Fines For Cooperation With China

Have a seat; your hypocrisy detectors are about to blow. First the good news: The House of Representatives Committee on Foreign Affairs passed the Global Online Freedom Act, which would penalize companies like Yahoo, Google, Microsoft, and Cisco for aiding countries like China spy on political dissidents.

DreamForce Keynote – Cisco CEO John Chambers

This week I am attending my very first Salesforce conference (DreamForce) and must admit it’s one of the largest conferences I have ever been to. Apparently there are over 7,000 people attending this conference and the Moscone Conference Center is a perfect venue to accommodate that many attendees.

Cisco Social media release
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First HP did it, now Cisco Systems has issued a Social Media Press Release. Not only is the release on the News@Cisco site, but it’s been distributed as a MarketWire press release (shown here picked up by CNN/Money—interestingly without the videos, but links to them instead).