All Posts Tagged Tag: ‘Advertising’

Google Adds Callout Extension Support To AdWords API

Google announced new “callout extension” support in the AdWords API. The company introduced callout extensions for its ads earlier this month. In a quick note on the Google Ads Developer blog, Ray Tsang from the AdWords API Team says: Starting today, all AdWords API versions can now manage callouts using the existing Feed API, similar to other feeds. Feeds for …

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Bing Ads Get Better Location Targeting, Ad Scheduling

Microsoft announced some updates to Bing Ads aimed at improving location targeting and ad scheduling. Now included are: ad scheduling in fifteen-minute increments, zip code targeting and exclusion, radius targeting improvements, a new geo location report, user experience improvements for location targeting, intent only targeting, and better city level targeting. “In addition to these user-facing updates, there are also several …

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NFL Announcers Keep Calling Microsoft’s Product-Placed Surface Tablets ‘iPads’

Oftentimes, a brand can become so ubiquitous that people stop thinking of it as a brand of a specific product, and instead begin to associate the brand as inherent to said specific product. You probably do it all the time – sometimes without noticing. For instance, in the south, it’s common to call any soft drink a “Coke”. Not just …

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eBay Has New (Kind Of) Mobile Ad Plans

eBay has a new webpage up about in-app mobile advertising, where it is courting advertisers to appear in its apps. As AdAge notes, the company tested ads in its mobile apps in 2012, but decided not to run with it. With PayPal possibly being spun off next year, it’s apparently had a change of heart. “With $20 billion in mobile …

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Facebook Announces Ad-Related News Feed Updates

Facebook announced a couple more changes to the News Feed on Thursday, specifically around how it shows ads to people. Both changes deal with the signals Facebook gets from people who choose to hide the ads they see. Product manager Max Eulenstein explains, “For years, we have given people the choice to hide an ad so they no longer see …

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Samsung’s Already Making Fun of Apple’s Big Event

Never known to miss an opportunity to put out some snarky ads targeting competitors, Samsung has already decided to go full throttle on bashing Apple over the company’s big launch event. The event, which took place on Tuesday in Cupertino, saw Apple unveil the new versions of the iPhone (the iPhone 6 and 6 Plus), as well as the new …

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Google Changes Search Ads On Smartphones

Google announced some tweaks to the way it displays mobile search ads on smartphones. Beginning on October 15th, ad extensions may show instead of the second line of ad text. Here’s the before and after: Google says the adjustments are aimed at making it easier and faster for consumers to find things while on the go. “Description line 2 may …

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Twitter Launches Self-Serve Ads In 11 New Countries

Last week, Twitter announced the expansion of Twitter Ads into twelve new markets including: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal. On Thursday, the company announced the launch of self-service ads in eleven new countries: Argentina, Chile, Colombia, Ecuador, Guatemala, Mexico, Peru, Belgium, Italy, Luxembourg, the Netherlands. “Over the last year, …

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Google Launches Callout Extensions For AdWords

Google announced a new ad extension for AdWords called callout extensions, which allow businesses to add text highlighting specific info about their products and services. You can use the extensions to draw attention to important details about products or highlight what makes you stand out from your competitors. “Callouts can also be used effectively in combination with other ad formats,” …

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Google Talks Invalid Clicks In New AdWords Video

Google regularly uploads videos to the Google Ads YouTube channel, answering questions related to AdWords asked on Twitter, Facebook, and Twitter. The company has posted a new one talking about invalid clicks. The specific question being addressed is: How can I block competitors that might be clicking on my ads? And here’s the answer: You can always ask your own …

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Gisele Bundchen Signs With Under Armour

What do married power couple Tom Brady and Gisele Bundchen have in common besides both being rich, famous, and beautiful? They are now also both endorsing Under Armour. ESPN reported yesterday that the supermodel inked a multi-year deal with the apparel and shoe company that Brady has been with since 2010. The specific financial terms of the contract were not …

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Report: SMB Local Media Spending To Surpass $50B Next Year

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 billion to digital. According to the firm, national brands will spend $50.5 billion on local media in 2015, and will …

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