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Google Answers User Questions About Remarketing Lists For Search Ads Google Answers User Questions About Remarketing Lists For Search Ads
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We recently pointed you to an hour-long video from Google discussing how to improve your search campaigns with remarketing lists for search ads (RLSA), though the majority of that is Q&A. If that wasn’t enough, Google has a new Office …

Twitter Ads Get Better, Expand To More Businesses Twitter Ads Get Better, Expand To More Businesses
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Now that it’s a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company’s monetization efforts have been criticized heavily for years, and are obviously now in a greater spotlight than ever. Twitter just …

Jean-Claude Van Damme’s New Volvo Ad Is Mind-Blowing Jean-Claude Van Damme’s New Volvo Ad Is Mind-Blowing
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There are splits, and then there are epic splits. I’m going to say that this new Volvo Trucks ad featuring Jean-Claude Van Damme has some of the latter. Bonus Enya below: Holy crap. That dude is 53 years old. And …

Google Can Now Use Your Name And Face Wherever It Wants Google Can Now Use Your Name And Face Wherever It Wants
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Remember last month when Google updated its terms of service so that it can use users’ profile names and photos across Google products as it sees fit (like in ads)? Well, that is now in effect. Are you okay with …

This Chart Shows That Google Is Bigger Than Newspapers And Magazines This Chart Shows That Google Is Bigger Than Newspapers And Magazines

Business Insider has put together a pretty interesting graph that is getting a lot of attention in the media. It illustrates, citing data from Google, the NAA and the PIB, that Google is now bigger than both magazines and newspapers …

YouTube Gives Channels Free Advertising With Fan Finder YouTube Gives Channels Free Advertising With Fan Finder
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YouTube announced the launch of the new Fan Finder ad creation tool today aimed at helping video creators introduce their channels to new fans via TrueView video ads. Creators can create a video introducing their channel to prospective fans, and …

Xbox One Gets A Wonderful TV Spot

The Xbox One is set to release in just under two weeks on November 22. As such, Microsoft is now starting its marketing machine to make sure everybody knows the next generation of Xbox is almost here. In the first …

Study: Most Herbal Supplements Contain No Herbs Study: Most Herbal Supplements Contain No Herbs

The New York Times noted a study last week from a Canadian research team claiming roughly three out of four herbal supplements contain little more than weeds or powdered rice. The research team used a test called DNA barcoding, which …

Google Shopping & Google Trusted Stores Expand To More Of The World Google Shopping & Google Trusted Stores Expand To More Of The World
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In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3. Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now. …

Facebook Offers Marketers Twice As Many Partner Categories Facebook Offers Marketers Twice As Many Partner Categories

Facebook announced today that it has doubled the number of Partner Categories available in Power Editor from 500 to 1,000. “These new categories can help marketers reach people who might be interested in their products and services for the upcoming …

Google Launches ‘Search Network with Display Select’ Ad Campaign Type Google Launches ‘Search Network with Display Select’ Ad Campaign Type

Google has launched a new campaign type called Search Network with Display Select, which lets advertisers get in front of users on Google itself and other sites. “Search Network with Display Select extends the reach of your search campaigns to …

Instagram Ads Are Finally Here, For Real Instagram Ads Are Finally Here, For Real
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About a month ago, Instagram finally pulled the trigger and announced that the photo-centric social network was finally getting ads – er, Sponsored Posts. It shouldn’t have been a surprise to anyone. Facebook surely didn’t buy the company for close …

Netflix Targets Kids In UK With New Ad Netflix Targets Kids In UK With New Ad

Over the past year or so, Netflix has been greatly increasing its focus on kids. This continues with a new ad the company has just released targeting kids in the UK, called Netflix Kids Takeover: In the ad, Netflix plays …

Bing Hero Ads: Microsoft’s Answer To Those New Google Branded Search Ads? Bing Hero Ads: Microsoft’s Answer To Those New Google Branded Search Ads?

Last week, there was a lot of talk about a new ad format Google is testing that essentially places a banner-like graphic near the top of a search results page when the user searches for that brand. While Google indicated …

Instagram Use Among Top Brands Skyrockets Instagram Use Among Top Brands Skyrockets

According to a report from social media analytics company Simply Measured, Instagram is fast becoming one of the hottest networks around for major brands to engage with customers. As of now, 71 of the top 100 brands are using Instagram. …

Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads
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Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA). “Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales …

E-Cigarette Ad Pops Up Inside Kids iPad Game E-Cigarette Ad Pops Up Inside Kids iPad Game
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If you asked the world’s second-largest tobacco company about their new marketing strategies, I’m going to assume that they wouldn’t include running ads in kids apps in their response. Nevertheless, an ad for Vype, the first e-cigarette marketed by British …

Here’s What an Instagram Ad Will Look Like Here’s What an Instagram Ad Will Look Like

They’re coming. Sponsored posts, or as you and I like to call them, “ads,” are on the way to your Instagram feed. Baby’s gotta monetize, and the Facebook-owned Instagram is finally pulling the trigger. Today, the company is giving us …

Google Gives Businesses New Offers Creation Tool Google Gives Businesses New Offers Creation Tool

Google has announced the launch of an updated tool for businesses in the United States to quickly and easily create offers for Google Offers, and get them live on Google Maps and other Google products. The tool allows businesses to …

Is This A Promise Google Should Be Breaking? Is This A Promise Google Should Be Breaking?
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Brands may soon be getting even more love from Google as the company is reportedly testing big banner-style imagery on ads on brand-specific search results pages. Do you think these visually-branded ads on search results pages would improve the search …

Bryan Cranston’s First Post-Breaking Bad Gig Is…an iPad Air Ad Bryan Cranston’s First Post-Breaking Bad Gig Is…an iPad Air Ad
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“It’s an extremely simple tool, but also extremely powerful. It can be used to start a poem, or finish a symphony. It has transformed the way we work, learn, create, and share…it’s used by scientists, artists, and scholars, and students…” …