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Advertising Articles

Swiffer Ad Pulled Over ‘Rosie the Riveter’ Imagery Swiffer Ad Pulled Over ‘Rosie the Riveter’ Imagery
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During World War II, ‘Rosie the Riveter’ became an American propaganda icon for encouraging women to take on jobs normally associated with men. With many men serving overseas, U.S. women took factory jobs producing munitions and other war supplies. Now, …

Yahoo Bing Network Makes Changes To How Bids Work Yahoo Bing Network Makes Changes To How Bids Work

Microsoft announced that it is making some changes to the way incremental bids work in BIng Ads. According to the company, the changes will give advertisers more options to control how bidding on keywords works to maximize return-on-investment, as well …

Google Announces A Bunch Of New DoubleClick Features Google Announces A Bunch Of New DoubleClick Features

Google has kicked off its annual DoubleClick event, thinkDoubleClick, and has started off by making a slew of announcements. First, Google is launching a new version of DFA, which it is calling DoubleClick Campaign Manager. It’s the biggest upgrade to …

Apple Rumored To Be Considering Ad Exchange Apple Rumored To Be Considering Ad Exchange

It’s hard to say if this is based in any kind of reality, but that’s why it’s a rumor. Business Insider is reporting on a “rumor” that Apple is planning to launch an ad exchange similar to that of Facebook’s. …

Cheerios Ad Featuring Interracial Couple Brings Out the Internet Racists Cheerios Ad Featuring Interracial Couple Brings Out the Internet Racists
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It’s 2013 and we’re still dealing with “outrage” over the depiction of an interracial couple in a Cheerios ad. Cheerios’ new ad, titled “Just Checking” uses the often-cited claim that the cereal is heart healthy. In the ad, a girl …

Twitter Reportedly Working On Answer To Facebook Exchange Twitter Reportedly Working On Answer To Facebook Exchange

Twitter is reportedly working on an ad-retargeting exchange, similar to the Facebook Exchange (FBX), in its continued push to provide more advertising options and to better monetize its popular service. The news comes from AdAge, which cites “people with knowledge …

Tumblr Launches More Ads (Desktop Dashboard) Tumblr Launches More Ads (Desktop Dashboard)
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Tumblr announced today that it will start to bring sponsored posts to users’ dashboards on the web. “Just like in our mobile apps, these posts will simply blend in with the posts from the blogs you follow,” the company says …

Google Warns: You Better Adequately Disclose Paid Content Google Warns: You Better Adequately Disclose Paid Content
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Google has been enforcing its policies on paid links for years, but the search engine is really cracking down on advertorials and native advertising these days. Google’s Matt Cutts has been talking about the subject a lot lately, so if …

Google Adds Bulk Uploads For Ads, Ad Groups In AdWords Google Adds Bulk Uploads For Ads, Ad Groups In AdWords

Google announced bulk uploads for ads and ad groups in AdWords today. “Imagine you download a report from the Ads tab and want to test different creatives in ad groups that are underperforming,” writes AdWords Product Manager Prashant Baheti. “You …

Google Could Be In For Another FTC Antitrust Probe Google Could Be In For Another FTC Antitrust Probe

The U.S. Federal Trade Commission is considering opening up a new antitrust probe into Google’s businesses practices once again, according to reports. This one would not be into Google’s search business, but its display advertising business. Bloomberg cites sources who …

Twitter Has Marketers And Advertisers In Mind This Week Twitter Has Marketers And Advertisers In Mind This Week

Twitter is letting loose a lot of new advertising and marketing offerings. Earlier this week, Twitter launched a new Lead Generation card for mareters. Today, the company announced the availability of TV ad targeting, which has been developed through its …

Kmart’s ‘Big Gas Savings’ Ad May Make You Ship Your Pants Kmart’s ‘Big Gas Savings’ Ad May Make You Ship Your Pants
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Kmart is killing it with the ads as of late. Last month, the retailer came out of left field and dropped a contender for funniest ad of year with “Ship My Pants.” Like that ad, Kmart’s new ad “Big Gas …

Twitter Launches Lead Generation Card For Marketers Twitter Launches Lead Generation Card For Marketers

Twitter announced the launch of a new card for marketers today – the Lead Generation Card. Twitter cards, in general, let you attach media experiences to tweets, which link to your content. You can add a few lines of HTML …

Can Yahoo Keep Its Promise Of Not ‘Screwing Up’ Tumblr? Can Yahoo Keep Its Promise Of Not ‘Screwing Up’ Tumblr?
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On Monday, Yahoo announced that it has signed an agreement to acquire the massively popular social blogging platform Tumblr for $1.1 billion. Like most major Internet acquisitions, the move has proven controversial. Is this acquisition going to be good or …

Tumblr is Getting New Ads Even Sooner Than You Thought Tumblr is Getting New Ads Even Sooner Than You Thought

You no doubt know by now that Yahoo announced that it has agreed to acquire Tumblr for $1.1 billion. Right from the start, CEO Marissa Mayer has said that the company will be looking into putting more ads into the …

Google Combines Keyword Tool, Traffic Estimator Into Keyword Planner Google Combines Keyword Tool, Traffic Estimator Into Keyword Planner
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Google has combined the Keyword Tool and the Traffic Estimator into one tool called the Keyword Planner. “Behind every successful AdWords campaign are well planned out keywords and ad groups,” says AdWords product manager Deepti Bhatnagar. “In the past, you …

Yahoo Is Going To Put Ads Into Your Tumblr Feed Yahoo Is Going To Put Ads Into Your Tumblr Feed
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As you probably know by now, Yahoo is acquiring Tumblr. Why would they buy it if they weren’t going to monetize it? Tumblr users can expect some ads to be hitting their streams. “In terms of working together, Tumblr can …

Native Advertising Trend Has Some (Including Google) Concerned Native Advertising Trend Has Some (Including Google) Concerned
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Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, …

Watch The Latest Webinars On Google’s Enhanced Campaigns Watch The Latest Webinars On Google’s Enhanced Campaigns
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Google has released a couple of recent webinars regarding AdWords Enhanced Campaigns. As advertisers continue to adjust to the changes ahead of the complete transition, there is plenty to learn. These particular webinars deal with Google+ and Enhanced Campaigns and …

Mozilla Has Decided Not To Block Cookies In Firefox Just Yet Mozilla Has Decided Not To Block Cookies In Firefox Just Yet

Online advertisers have been nervous the past few weeks as Mozilla moved forward with its plans to block third-party cookies by default in its Firefox browser. Some advertiser groups have even claimed that Mozilla’s policy will “undermine American small businesses.” …

Google Announces A New AdMob Revamp Google Announces A New AdMob Revamp

At Google I/O, Google announced today that it has rebuilt its AdMob mobile ad network technology. It incorporates tech from other Google platforms like AdSense, and adds some additional features. The new AdMob includes smarter app promotion features. “Conversion Optimizer …