AdWords Gets New Customization Feature

Chris CrumMarketing & Advertising

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Google announced a new feature for AdWords to let advertisers dynamically customize their ad text based on where people are searching for their business. This builds on ad customizers, which the company launched last year.

"With ad customizers, you can dynamically insert relevant information into your text ads, based on information you upload via a feed to AdWords," the company said in a Google+ update. "For example, a retailer can automatically show how many hours are left in their time-sensitive promotion, an airline can show the number of flights still available on a given day, and a restaurant can dynamically share special discounts for unique days of the week with their customers."

Google suggests using the feature to share your most up-to-date inventory, unique shipping times for specific regions, or specific discounts, promotions, or events for each of your locations.

"Ad customizers lets you create more relevant ad text at scale so your customers can get the most up to date and helpful information about your business, wherever they're searching," Google says.

There's a help center article here that gets into how ads are matched to geographic locations, and explains recent locations, advanced location options, related cities, etc.

Image via AdWords

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.