Google announced new dynamic callout extensions for AdWords ads. These are an automated extension that highlights specific business and product information in Google search ads.

The company launched callout extensions last year to allow businesses to add text highlighting specific info about products and services. The dynamic ones update appropriately.

“Dynamic callouts are generated based on the information on your website, helping reduce the amount of time you spend managing individual callouts,” Google says. However, it’s important to continue adding and optimizing callouts because dynamic callouts may not show for all advertisers. You can add your own callouts at the account, campaign, or ad group level. We’ll always prioritize showing the callouts you provide over dynamic callouts.”

“Dynamic callouts can boost the average performance of your ads and are a factor in Ad Rank, however advertisers have the option to disable them,” it adds.

Google is rolling out dynamic callouts globally over the coming weeks. They’ll only be available in English at first.

Image via Google