Twitter announced an update to its Tailored Audiences ad targeting feature. It's getting new stuff like audience list uploading, better audience management tools, new supported ID...
Microsoft announced some updates to Bing Ads aimed at improving location targeting and ad scheduling. Now included are: ad scheduling in fifteen-minute increments, zip code targeti...
Facebook announced that it is giving advertisers a new feature that allows them to target people based on the network connection they most often use when accessing Facebook. Option...
The Bing Ads Report suite and API now features a new geographical location report. This had apparently been an highly requested feature.
"In response to your feedback, we’ve re...
Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S....
Reddit announced on Wednesday that it has released location targeting on its frontpage, to make ads more personally relevant to users (which is obviously more helpful to advertiser...
Facebook announced some new targeting capabilities for its Lookalike Audiences option.
Facebook launched Lookalike Audiences about a year ago aimed at helping marketers target a...
Facebook announced that it is about to begin rolling out improved "Core Audiences" targeting options, which are built into all of its ad buying interfaces. These will allow adverti...
Now that it's a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company's monetization efforts have been criticized heavily for year...
Facebook announced the launch of a new self-serve targeting ad targeting feature for partner categories. The categories use data from select third parties like Acxiom, Datalogix an...
The debate surrounding search engines and regulation only seems to be increasing with recent developments. Various privacy and consumer groups have encouraged the government to int...
In January, Google announced that it was overhauling its more than 60 privacy policies and replacing them with one. As Alma Whitten, Google's Director of Privacy in Product and Eng...
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